I Have Never Made a Business Plan

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[dnnmn]

My 6 year old daughter sells eggs at the end of the driveway. She doesn’t even know she’s in business... but she will

[gangsta]

I never made a business plan. I just sit down, come up with a product offering, determine the cost to deliver that product offering, come up with a price that exceeds the cost, come up with a way to tell people about the product offering, then come up with a way to close those that are interested in the product offering. Then I just figure out how I’m going to deliver on that promise, and how we are going to maintain the back office functions to keep this enterprise rolling.

Totally not a business plan.

[Jeff-xp]

The biggest hurdle in business is just starting! You just gotta start and do the best you can! Sure you might make some mistakes in the beginning, but just learn from it and keep going.

[WW-dzoj]

Everyone thinks running a business or starting a business is hard, what is hard is holding on to the money and continuingly to make the Right moves that progress the business for your benefit.

[nimagholami]

awesome content Alex, I love it when people don't over complicate things

[instantusage]

I love your brain, to the point and no f**king around 👌🏽

[softjones]

I didn’t make one either. Shit changed 100 times first few months. Just gotta adapt on your feet

[Ujjawal_pratap_singh]

Sir you are so loving and like a saviour in my life 💖

[freesk]

One reason to have a business plan is if you are seeking outside investors.

[thereaIhakam]

They have a problem your unique “thing” solves it, bingo

Don't complicate it

[saratakkoush]

These bots in the comments are unreal...
Anyway... We love alex he's right. They over complicate it at university.. it's not that hard

[Arkfiit]

But I will ever in life meet you Hormozi ❤❤❤

[OGbornsinnerz]

There more steps to it but this is 100 percent true

[onlyagreeingsometimes]

But you do make a checklist to get better 🤔

[Vke-san]

Nothing new under the sun ☀️ when I was I kid I was selling popcorn lol to bay ice cream whit kids in the street frot of our Hause 😅…and much more after 😅

[vvendetta]

Could you increase the time lapse of the subtitles please

[dancoyle]

There is absolutely no way that you got to your place in life and $ without making a business plan. Why lie about that? You’ve described half of the business plan creation process here in this short…like…why in the world would you feel the need to lie about that?

[hassanrkein]

What’s a good item to sell as business?

[scottceffalia]

Still don't know what it is? Why??

[Kabirkhank]

Bro trying to take noah kagan's audience also