Top 10 Car Brands in Europe (1990-2021)

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Chart of the top 10 car brands in Europe from 1990 to 2021.
The numbers are total sales for each year. So, although BMW, Mercedes & Audi are lower down, they may have a higher profit margin per car, so giving them more revenue.

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Sorry - reupload because the title of the previous video was... pants.
There's still an error - the data at the end shows "2020" but it's actually 2021 data.

BigCar
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As an Italian, the downfall of Fiat from its peak in 1996 to not even in the chart at the end is pretty brutal.

amerigocosta
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Skoda make the biggest impact on the eu market starting as a cheap Eastern block car and now becomes a internal rival to vw products.
Well done Skoda!

bangboombang
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It's interesting to see the rise of premium brands like Mercedes and BMW in through the teens as PCP type vehicle credit became more popular opening up the opportunity for really anyone to buy them, coupled with their stepping into the lower market segments.

Once upon a time, you could only dream of owning a Merc or Bimmer. Now they're everywhere!

ScotiaDiesel
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Crazy how big VW are now with Skoda and Audi up there as well as themselves. I'd expected to see more Japanese brands but I think they are bigger in the UK than in the rest of Europe.

BOABModels
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It's ridiculous how dominant VW has become, especially when it's only one brand within the VAG empire and not the only one in the top 10!
Also surprising from a British perspective to see Renault were #1 at one point – I know they are very popular across France and Spain but I hadn't realised their sales were so strong in other parts of Europe. I can't say I'm sad to see Ford dropping away, I've never been a fan and their move to ditch cars and concentrate on SUVs seals their fate as far as I'm concerned.

stevieinselby
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I've seen these comparison-thru-time bar chart videos for other topics. They're a powerful way of
demonstrating how things change over time, as this one is.

My favourites are the one showing the rise and fall of London as the world's most populous city and the Royal Navy's decline from total dominance for over 150 years after WW2.

stephendavies
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Fascinating! Thanks for creating this Big Car

matthewstellmacher
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Was NOT prepared for how little market share the Japanese had in Europe. Loved the presentation of the data.

RPRosen-kifk
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Thanks for posting.. Will be interesting to see the same for car brands in North American for the past 3 or 4 decades..

can-cruiser
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Toyota quickly gaining again in the 2019-2020.
I'd like to see a special episode on the Opel Speedster, now that Opel being looked after well by new owners PSA and them building the one-off 2021 Manta A / GSe ElektroMOD.

CTBN
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Congrats to Opel management. It seems that Golf IV and Passat B5 propelled VW to stardom and they stayed there ever since.

Inflator
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I suspect Ford's strong sales are mostly due to the UK market. They're not unpopular cars on the continent by any means, but I'd hardly call them ubiquitous either

torresalex
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You can see that whenever vw releases a new golf, the sales skyrocket

miniotgf
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What a fun video. Really interesting.

DrEvilsFinger
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Cool video. I had no idea Opel's sales fell off a cliff like that.

borandolph
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It would be interesting to look at the quantity and compare to number of vehicles on the road, number coming off the road, population growth, etc. And then look at same data for Indonesia, Australia, India, Brazil, US, etc including motorcycles and mini vehicles. Would show trend of mobilization per capita and what the depth of the market is. Also an idea of amount of energy required in the future to move all of these people.

shempdoll
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Toyota's explosion started in 1999 with Yaris and later with the MKII RAV4. Its renaissance at the end of the 2010's decade looks unbelievable too since just few years before was out of the top 10, now sits in third Place.

ilgwent
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Interesting that Toyota wasn't ever popular before in Europe. In Finland Corolla has been no.1 many times.

mussegt
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kinda fell bad for fiat (definitely not because I'm italian)

AnItalianGuyOnYT