3 Point Presentation

Start at the end of the story with a Takeaway. If they only remember one thing you say, this is it. End with a Call To Action – what you want to happen next. Invest the money, give me the job, buy this, sell that, do it this way, stop doing that. Asking for it may not get you what you want – but not asking won’t get you anything. In the middle is the bridge that connects your main idea to the CTA. This is where you put everything into context with background, facts, explanations, and data.