How Google Makes Custom Cloud Chips That Power Apple AI And Gemini

Google was the first cloud provider to make its own custom AI chips, called TPUs, when they first came out in 2015 - a trend both Amazon and Microsoft followed years later. Now, Apple has revealed it uses TPUs to train its AI models, positioning Google chips as an alternative to Nvidia's market-leading GPUs. CNBC got an exclusive look inside the lab where Google makes its chips, and its top executive showcased TPU Version 6, Trillium, and its new Arm-based CPU, Axion, both coming out later in 2024.

Chapters:
2:02 Starting a trend
5:03 AI and Apple
7:42 Broadcom and TSMC
9:44 Processors and power

Produced and Shot by: Katie Tarasov
Edited by: Evan Lee Miller
Supervising Producer: Jeniece Pettitt
Animation: Christina Locopo
Additional camera: Marc Ganley, Kaan Oguz, Lisa Setyon
Editorial Support: Jennifer Elias, Jordan Novet
Additional Footage: Apple, Arm, Getty Images, Google, Meta, Microsoft, Nvidia

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How Google Makes Custom Cloud Chips That Power Apple AI And Gemini

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GTK, keep track of their hardware layers. 👍 Thank you CNBC for letting me know. It is really hard to say all that and explain. 📺 I am super critical of CNBC, but I appreciate finding all that information out.

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[yfmljti]

So cool. Thanks for doing this show on google AI chips

[El.Duder-ino]

It makes lot of sense and it's very much logical for Google to have its own custom HW platform like TPU. The benefits r quite obvious even chip development costs fortune u got all control and power in your hands. Google is an AI pioneer and this action is more than expected. I just hope Google goes beyond their AI chips and datacenters and don't forget about consumer PC Chrome OS market besides mobile Android segment.

[stormshadow]

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[JosephWeidinger]

FYI: The man pictured at 2:21 with his hands on the keyboard is the legendary Jeff Dean (one of Google's earliest employees), not Amin.

[GK-qcry]

Who fabs the Google chips? TSMC or Samsung?

[jonphelan]

Google's chips in the cloud are dream,
For Apple and Gemini, they gleam.
With tech so refined, In circuits entwined,
They power the future's grand supreme.

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[blackstone]

Superbrain Gemini!
I'm looking positiv forward.