Fireside chat: The Importance of Decentralized Identity and Data for Global Brands and Users

Panel: The Importance of Decentralized Identity and Data for Global Brands and Users | ETHSofia

Patrix Barbosa (Matchain) and Pär Helgosson (Paris Saint-Germain)

Patrix Barbosa
Petrix Barbosa, CEO of Matchain, is a champion athlete with 22 years of experience, now fintech leader. Founder of a VC firm, he’s invested in over 200 web3 startups. In crypto since 2016, Petrix is now focused on revolutionizing web3 with Matchain, bridging traditional finance with decentralized tech for a groundbreaking future.

Pär Helgosson
As Head of Web3 and Metaverse, Pär leads initiatives that explore and implement blockchain, NFTs, and virtual environments to enhance fan engagement and create new digital experiences. At Paris Saint-Germain, Pär has been instrumental in launching several pioneering projects, including the club's foray into NFTs and its strategic initiatives in the Metaverse.

This video was recorded during the ETHSofia Conference and Hackathon - October 17-19, 2024.

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