Deer Antler Velvet - What is it? (Not the Fuzzy Layer)

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When an antler is in its growth phase it’s known as deer antler velvet. The name comes from its interesting appearance. The outermost layer of skin covering a growing antler is hair-like in appearance and texture, resembling velvet fabric.

Deer antler velvet is soft and spongy to the touch. Unlike horns, which are keratinized tissue, antlers are organs. They have blood vessels, nerves, skin, cartilage, and bone. Deer antler velvet is also commonly referred to as deer velvet, deer velvet antler, and lu rong (in Traditional Chinese Medicine). Deer antler velvet has been consumed by humans for thousands of years.

As an adaptogen, it restores homeostasis to an unbalanced body by helping where it is needed. The ingredient has an effect on many systems of the body given its complex chemical composition. The active components in deer antler velvet are mostly precursors that are required by the body to process substances that maintain its health and wellbeing. Deer antler velvet can be taken as a dietary supplement for general health or used therapeutically to treat specific conditions.

Antler growth is one of the fastest known types of tissue growth in mammals, and the only example of an organ that is shed and regrown each year. A deer's antlers can grow at a rate of 1/4 inch per day. In just four months, deer antlers are fully developed. Deer antlers require a great deal of nutrients and energy to grow. Only the healthiest deer can grow large antlers.

"Deer antler velvet" is commonly described as the fuzzy layer of skin on a growing antler. This is inaccurate. Deer antler velvet refers to the entire growing antler, NOT the outer covering.

When used as a supplement, the outer covering is removed before processing and does not make its way into deer antler velvet products in any shape or form. However, some companies erroneously state that their products are made from the outer covering of antlers.

This glaring mistake demonstrates that these companies know nothing about deer antler velvet - what it is, how it is collected, and how it is processed. They simply put a label on a bottle but have no real interest in selling a quality product. Their representatives have likely never stepped foot on a deer farm nor do they know how to evaluate the raw material or finished good.

At Antler Farms, we create the highest quality deer antler velvet products.

We only use the best, highest yielding components and process them using methods and systems designed to maintain and increase their potency. Our innovative techniques are more labor intensive, more time consuming and more expensive than conventional methods. But they are required to produce supplements that are vastly superior to any other products on the market.

That's why we are the #1 brand for deer antler velvet supplements and why thousands of customers depend on our products for sports, health and fitness.

0:00 Intro
0:25 History of use
1:02 What makes deer antler velvet special
2:20 Common misconceptions
3:06 Antler Farms deer antler velvet

ABOUT ANTLER FARMS

Antler Farms® is a New Zealand-based producer of high-quality, natural dietary supplements for sports, health, and fitness. Though we are headquartered in the Canterbury region of beautiful New Zealand, we specialize in bringing our products to the North American market through our distribution center in the USA.

We know you have many choices when it comes to supplement brands. We strive for transparency, providing our customers with as much information as possible on our sources, our processes, and ingredients so they can take our products with absolute confidence.

We are not interested in the one-time customer - because they cannot sustain a business long term. That's why at Antler Farms®, we never cut corners when it comes to delivering the highest quality products to our customers. We know that once you feel the Antler Farms® difference, we will have a customer for life. Our guiding principle is that we would never sell a product that is not the absolute best in its field.

At Antler Farms®, we believe that what you put into your body matters, that factory-farmed food products have no place in our diet, and that small company should strive to make the best products instead of the biggest profits. We thank you for your support.

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