EP1223 Values Driven Coffee Trading Companies - Lennart Clerkx |The Daily Coffee Pro #coffeebusiness

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Welcome to the 3rd episode of this series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands.

In this series, Lee and Lennart will explore whether or not an independent, values-driven, coffee trader can maintain their values long-term.

The episodes of this 5-part series:

In this episode of the Daily Coffee Pro by Map It Forward, Lee and Lennart compare independent coffee traders with large corporations, discussing the importance of values-based business models and their long-term sustainability.

Lennart shares insights on maintaining company culture, risk management, and the impact of strong values on business operations.

They also touch upon pressing issues in the coffee industry, such as climate change and labor migration, and their effects on future coffee availability.

Don't miss this in-depth discussion on building a resilient and ethical coffee business.

00:00 Introduction to Values-Based Decision Making
00:31 Sponsor Message: Become a Coffee Consultant
01:10 Welcome and Series Overview
01:22 Independent vs. Big Coffee Traders
02:32 Maintaining Values in Business
03:10 Company Culture and Structure
05:09 Challenges and Rewards of Values-Based Operations
06:17 Balancing Risk and Responsibility
09:02 Employee Engagement and Growth
12:18 Financial Responsibility and Transparency
21:59 Transforming Capital for Social Good
24:50 Conclusion and Next Episode Teaser
25:19 Closing Remarks and Call to Action

Connect with This Side Up Coffee here:

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