Behind the scenes of the worlds highest converting checkout

Checkout is the heart of e-commerce. This is where a visitor becomes a buyer, the money changes hands, and a shopping cart transforms into an order. No wonder that optimizing the checkout experience can feel like performing heart surgery! In this talk, we will dive into the anatomy of a modern online checkout, deconstruct its key components, and uncover speed traps. We'll talk about the philosophy behind different checkout options, and how to find a balance between allowing customization and keeping the checkout fast. We will also learn how to optimize checkout experience to increase conversion, which means - of course - making more money!

Tanya Nam is a Staff Solutions Engineer on Shopify’s Enterprise team. This means that on any given day, she can be talking to CTOs, building storefronts, running API queries or evangelizing the future of commerce on a big stage. Tanya’s previous Web Performance talk was on Javascript optimization for SEO. She loves public libraries and all things French.

Slides:

NY Web Performance Meetup: