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Nace una nueva WayCarbon en la ‘Era de la Transición’

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Brands need to communicate their attributes and purpose well. Within a challenging scenario for raising awareness and engaging stakeholders, WayCarbon has grown, evolved, invested heavily in innovation and structured its portfolio of integrated solutions for the market.
We are now perceived by many stakeholders as pioneers and innovators in offering specialized ESG and climate agenda software and consulting services with a team of experts. However, not everyone is aware of all our services and how we do them in a unique and innovative way. Our ambition to scale and internationalize the business required an update of our discourse and branding. We talked to internal leaders, partners, clients and the market to understand how we could better communicate everything we do.
Thus, a new WayCarbon was born, a new era. The Age of Transition. A new positioning based on three axes of action: Mobilization, Transition and Regeneration, bringing together knowledge, digitalization and the implementation of carbon projects to support leaders in the public and private sectors to act quickly and with effective results. Our value proposition lies in the integration of tools that unite, on the same platform, a unique experience to achieve significant return.
WayCarbon's new visual identity reflects the organization's values and global ambition. The rebranding, more modern and integrated with the business, symbolizes our commitment to innovation and excellence, and reinforces the role we play as strategic partners with our clients on their journey towards true sustainability.
The change is now.
We are now perceived by many stakeholders as pioneers and innovators in offering specialized ESG and climate agenda software and consulting services with a team of experts. However, not everyone is aware of all our services and how we do them in a unique and innovative way. Our ambition to scale and internationalize the business required an update of our discourse and branding. We talked to internal leaders, partners, clients and the market to understand how we could better communicate everything we do.
Thus, a new WayCarbon was born, a new era. The Age of Transition. A new positioning based on three axes of action: Mobilization, Transition and Regeneration, bringing together knowledge, digitalization and the implementation of carbon projects to support leaders in the public and private sectors to act quickly and with effective results. Our value proposition lies in the integration of tools that unite, on the same platform, a unique experience to achieve significant return.
WayCarbon's new visual identity reflects the organization's values and global ambition. The rebranding, more modern and integrated with the business, symbolizes our commitment to innovation and excellence, and reinforces the role we play as strategic partners with our clients on their journey towards true sustainability.
The change is now.