SOFII's I Wish I'd Thought Of That IWITOT London 2015 - Laura Croudace

A unique seminar with 18 fundraising professionals each telling the story behind an innovative idea that they felt was a game-changer. Some of the most inspiring voices of fundraising have just 7 minutes to present an idea (not their own) that they admire or envy.

Laura Croudace, ‎Partnerships and Engagement Manager at The Resource Alliance, won an audition for a speaker place at IWITOT and the opportunity to be mentored by Aline Reed, creative director of Two Scribes.

Laura presents Humans Of New York fundraising for Mott Hall Bridges Academy. This was voted best fundraising idea by the IWITOT audience.