Digital Marketing Trends You Can't Ignore in 2023

CPCs, and you know, cost for impressions decreasing drastically right now. I don't know if you guys see that, but we see that. We also see conversion rates decreasing.

RESOURCES & LINKS:
____________________________________________

____________________________________________

I'm making a number up just to keep the numbers simple for everyone. But if your conversions dip by 20%, but your CPCs dip by 40 or not by 40, but by four X, so 400%, you still make more money.

Stealing toilet paper, your CPCs aren't going down. Your CPCs may not be going down, but your CPA's are going down because everyone's buying. You're selling travel, your CPCs are really plummeted, but your CPA is even worse than your CPC, so it doesn't even matter, right?

Obviously, whether the people are looking for new recipes, off of say, like a download bar or something or food delivery apps that are absolutely smashing it right now. But everything else is majority down. Most verticals outside of that, besides health, which I saw it on your graph, had a little bit of it or has an increase. Almost everything.

A lot of the brands are the ones who are having a slashed budget, so we're seeing a lot of offers go down too. So with that being said, more than not this time in particular, brands are what people should be focusing on building over anything else. It should be brand-focused first because they can be that takeover, that bleach over, hand sanitizer, a keyword, or whether it's a Facebook like, you know, avoiding FTC, looking for brands that they can rely on.

And this is a great time to focus on building a brand, but it's just a terrible time in general. It doesn't mean you can't start a business or come out fine. It's just that times are tough right now.

Cut fat. I know that sounds bad, but sometimes you have to cut to stay in business or furlough. Try to avoid that. But you can apply for the government loans and grants in different countries, so that way you can retain people.

The second thing would be offer additional services to make up any revenue loss.

The third thing would be is get creative and start thinking out of the box. People can't pay you. Maybe they even pay you on a performance basis. So start trying different things just to get your income going. And focusing a lot on the back end for your clients as much as possible as well.

It's an unprecedented times for sure. And every day, we're learning things new. And we don't have to go into it too much, but, you know, returning the economy back to normal is one thing. Is the cure worth it? It's this ongoing conversation. No easy decision.

You're going to have a lot of people come online. They were online anyway, but now they're making more purchases online. They're realizing how convenient it is. because they didn't just have to do it for a week. It's been so far a month, and then it'll take roughly another month or two. So they're getting used to it. You're going to see a lot of these people continue with that trend.

You can get up and running through click funnels. Just run some ads through Facebook, and you can crush it. Create good courses and products. But you can do really well, especially right now, with CPCs being so low.

- Yeah, I mean, to that point, make good products everyone. There's so much noise out there. Everyone's selling a course. Be different. Be bold. Do something that actually provides value. I think the industry can get a bit of a bad rep with all these courses out there, but provide that unique advantage. Something that you can only share is much appreciated for everyone in this industry and those clients that are purchasing it as well.

This is the time. People are shifting online to learn. People are looking for additional income revenues generated for themselves. So this is the time. If you have something to share, if it's unique, definitely go online and do it.

#SEO #NeilPatel #DigitalMarketing

[NOBOSStv]

That is so eeerie....the story about your Mom's Daycare because my Mom did the same thing!! I've always said my Mom was wayyyy ahead of her time. She passed in 1979, at the age of 44, from Lupus. She starting using this "method" because she was sick and in the hospital a lot. She had even added the service of picking up and dropping off the kids for the parents that didn't have vehicles. Wow, how that brought back memories

[wbtagency]

Hearing your background is inspiring and we believe this motivates many with goals.

[MarketingHarry]

It was so inspiring to hear more for your background, Neil! You're the example of what a person with ambition, clear vision and dedication can achieve. Amazing interview!

[cherednichenkodi]

Thanks, I'm starting to study seo and blog, even from Russia I watch you with Google translation)) Very cool

[rajnirani]

Hey Neil!
I think my Site Got Panelized from Google as the New articles are not ranking and the Old one's are down-ranking. But There is not any single issue showing the Google Search Consoles(Security & Manual Actions). So what to do now and how can I get verified that is it penalized or not?
What to do Now?
Waiting for your Response.

[mohdjibly]

This is awesome...thanks Neil :), by the way what is that guy's youtube channel name?

[priyagojra]

I had an amazing experience with the digital discovery institute. They are best in terms of training modules and placement support. It is very beneficial to enroll in their courses.

[unlimitedousman]

I want to start a health related site to offer services. I know it's not just seo or number of quality article that's needed.

What can you say is a requirement for me to get started? Taking into consideration that I know nothing about it.

[emmascookingshow]

if i see a website offering illegal services and is ranked #1 on google, whats the best way to derank them or get them removed from the index?

[devanshi]

Hi Neil, I am Digital Marketer, and I want to work under you. What will be the right way? Kindly guide me.

[vinodtrivedi]

Sir, email list is a biggest asset people can create millions of dollars by just email list.
Please make video on this.

[mdshabazalam]

Sir can you recommend best book of digital marketing for learning of begginer

[mesailataparan]

Hi watching from Cadiz City Philippines...
How to have affiliate marketing ?

[fitnesstipsbyhemant]

hey neil can i make a website on goigle site or is there any ranking issues

[andreawashington]

Hello, does your company offer digital design in catering events venue set ups.

[evergreen_]

How to become successful person like you ?

[vinodtrivedi]

Sir, I am searching a free email marketing tool can you please suggest me any free service.

[hasibulhasan]

Nail sir your video in hindi please .please sir another chanel in hindi