Behind the scenes video - Obsession – OKGOXDoubleA

Watch the making of Music Video “ Obsession" where a determination between "OK Go", the Award-Winning Creative Band and "Double A", the World-Recognized Paper Brand put together to bring about the phenomenal World's First Paper Mapping

#ObsessionForSmoothness #OKGOXDoubleA

[adamdavis]

That's how you make an advert for paper

[djdancegyrls]

2:12 "I'm scared. It's a normal human emotion"
Background Music: "IT'S OBSESSION"

[SH-wkpo]

First thought: incredible music video as always!! 😍
Second thought: the company is definitely getting value for money for this sponsorship 📄💰
Third thought: wow 2+ years of testing = how many fingers were injured with papercuts!? 😂😓

[BoxEnjoyer]

"Double a is really smooth. Oh, we made an awesome music video, but double a is really smooth. Have you felt it before? You have to feel it" -OK GO

[Buc_Stops_Here]

Appreciate you showing the massive effort behind this. To stick with it for that long to generate this video/ad is truly an obsession, and now I understand why that song was picked.

[nindorox]

So I've heard the paper was smooth.

[MrPepelongstockings]

Wow. The absolute artestry, the shimmering luster of Double A's smooth paper combined really well here with the commercial prowess that OkGo has come to be known for in the business sector. OkGo has reported a great quarter thus far and their margins are looking good going forward for 5, possibly 10 years of financial stability as a band still.

More importantly, it's just so wonderful when artists like Double A and businesses like OkGo can collab to bring us commercials we can't wait to watch again and again like this, though I suppose this is a commercial FOR a commercial, rather than a commercial for Double A's super-smooth paper like the video contained within the video here. Anyway, I'll eagerly be watching for more Double A releases in the future, the importance of the lacquer-like smoothness of my paper hardly needs to be underlined to me. Preaching to the choir. I get it. I've seen The Office US version.

No printer jams? We all saw the mismatched pages in the video. Malfunctions aren't jams I suppose... I just hope printer technology can someday catch up to the nanometer precision of the nearly planar surface that Double A's paper provides.

[gimmemoremusic]

The only figure they missed mentioning is the quantity of paper.

[mohitchachlani]

Hatsoff guys.
Great Team work.
Great thought Process.
Will meet you guys soon 5 years down the line.

[CamryLong]

No wonder it took so long for a video for this song to come out. I never thought they'd ever make one.

[analu]

Ok Go is my favorite band... I would like to be in one of their concerts..

[ElPestino]

I hope everyone who thought they used a greenscreen for the video sees this. Also everyone who doubted that the paper would be recycled.

[augustwigsmoen]

2 YEARS OF


Not surprised, this is a giant video with lots of stop motion

[bigearsinc.]

This is the only okgo video I was skeptical was real or not because i didnt know printers could be reliable.

[niagarawarrior]

what a cool video, tonnes of work and trial and error. In the end it was worth it, that is without a doubt the best paper commercial ive ever seen.


I wonder though, just how much ink and glossy paper did they actually use from the early stages to completion? Also, its pretty neat that you get paid to recycle in Japan.

[ferdiemvira]

director plus singer? what a great talent

[ronaldiplodicus]

I wish the clean version of "obsession" was on spotify. The version on spotify is very much not the one in the commercial.

[GriffswaggerGames]

I was listening to the actual song, then I saw this video and clicked on it, and the music cut off from the last video at the spot where it continued on this video and I was like WOAH!! It was like I hadn't even switched videos.

[JollyBean]

woowwww 2 years to make 4 minutes video !! Look at the commitment!

[nruygfc]

The obsession with the smoothness of the paper.