Intel’s FAILED gamble against Apple

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Is Intel's latest CPU lineup a true challenger to Apple's M-series chips? This video provides a deeper look into the new Intel Core Ultra processors, their performance in comparison to Apple's M3, M2, and M2 Pro, and what this rivalry means for the future of computing.

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#intel #macbookpro #m3
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You’re comparing potatoes and tomatoes.
AppleM3 is a chip “inscribed” in a complete organised optimised for its architecture.
Meteorlake has non optimised software yet and works on architectures that are not “made” exclusively for it.
The M3 is the “son” of M1 and M2, so the 3rd iteration.
Meteorlake is the first.
You’re comparing a 7nm chip against a 3nm chip.
Arrowlake will be out in 4month and it will be 4nm, lunar lake will be here at the end of 2024 and it will be 2nm.
You forgot to mention that with only the update of the bios, the meteorlake is 30% better…
Let’s wait 3-4 month and let’s see the results. Let’s wait one year and see what you will say.
It’s no even a problem of partiality, but to be precise.

P.S: 2 years ago everyone said that would be impossible for the x86 architecture to move below 12nm and that Windows on Arm is the only future possible.
Intel said that the purpose for this release would be "energy".
Job done, the new Ultra Laptop (without dedicated RTX GCard) will last hours and hours more than the previous.

giannipolini
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I hope Intel can turn it around. They've not been the most consumer friendly company but AMD and Nvidia both use TSMC and we really don't need a chip manufacturer monopoly.

Broxerlol
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The history and management of Intel suggest a preference for prioritizing profits, often leaving consumers disadvantaged. To illustrate, consider Apple's situation. Apple was exclusively using Intel processors, but Intel did not update their 14nm processors for over 11 years. During this time, Apple was designing computer chassis based on the expectation that new processors would be available. However, the absence of these updates left Apple with pre-designed laptops that couldn't be equipped with new processors. Imagine a company waiting 10 years, continuously promised new technology, only to be told repeatedly to wait. Intel, being a bloated company, seems unable to move quickly enough to keep pace, a fact that is disappointing to me as an Intel fan. Lastly, why is it that smaller companies are outpacing Intel in the consumer market? Intel needs a wake up call, (how do you lose apple as a customer unless you are short sited)

shonnspencer
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Man, I'm really thankful for your videos, not many youtubers test laptops from a developer perspective.

kristofszabo
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The main problem is that Apple has full control over their operating system and can tune the OS to their liking and get the most power out of it, whereas in the intel world, they are not developing the OS; it's Microsoft that's developing, so when Microsoft is developing, they have to consider multiple hardware devices, such as RAM, a GPU, and more. The moment Microsoft and Intel work together to optimise the OS, the performance will be good, but it's not going to be great. That's the whole store.

AbdulRafay-vihz
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Also, I feel what is the point of comparing Apple's M3 with Intel when we know that there is no way that M3 can be used in a PC. And I don't think that we can ever get a Mac for 300 dollars that can be used by people who do not have so much money or students.

So the real question is does the few seconds or a couple of minutes difference in processing time matter for people who have to choose between having a computer and not having one?

As far as battery life is concerned, mobility for laptop is different than what mobility means for tablet or smartphone. Mobility for laptop means that we should be able to fold it, keep it in a back pack and move it wherever we go. But it's very impractical to use it in a train or garden or a lift. It is generally used in a home set up or in an office set up where plugging it is not a challenge. Hence, I don't care much about battery life as long as I get the performance I need and as long as I don't need movers and packers to transport it to my office or home.

Smartphones or tablets on the other hand are designed to be used while on bed, in a metro, on road etc and this needs good battery life.

ss
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It's a big leap for Intel on efficiency, even if they don't gain leadership everywhere. The IGP getting to M1-M2 isn't bad considering gains slowed from M1. I think it'll be a very successful product, even if it doesn't beat AMD and especially Apple at everything, they'll still ship more volume and get all those NPUs out there.

tipoomaster
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Both Intel and AMD should focus on efficiency rather than performance for laptop CPUs/GPUs. CPUs are not the bottle neck when it comes to Windows for average people. If they could sell laptops with battery life comparable to Apple silicon even at 50-75% of the performance of Apple, everyday users wouldn’t notice the performance difference. Focus on CPU/GPU efficiency, fastest storage available, and a minimum of 16GB of RAM, and they could actually compete.

I’ve never even used a Mac, and in my eyes PC laptops are dead (extremely poor value) compared to MacBooks for the average user. The only reason you should be buying a PC over a Mac laptop is for gaming, engineering software, and other niche software that simply doesn’t work on MacOS. The fact that you can get an M1 MacBook Air for $750 new, that genuinely lasts 12+ hours and feels fast, is insane value for the average person. Like I’m going back to college to be a nurse and had I not been gifted a new laptop through a friend who works in IT, I would’ve bought an M1 MacBook Air, it’s genuinely a no brainer decision.

johnmoore
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The right approach is to get more instructions per clock cycle. Most designers know this, yet the focus has been on more cores instead. That helped a little, but also created new bottlenecks.

stevejohnson
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I would say that it's too early in the game (or perhaps too late; I never really know) to discuss these new CPUs. My experience with new releases like this has been mixed. The only recent product that truly impressed me on the CPU front was Apple's MacBook Air with the M1 chip. That was one of those remarkable moments in history, and I had the privilege of witnessing it firsthand!

RomPereira
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The real issue is that the GPU memory isn't truly shared. It has to be pre-allocated, so it won't run LLMs well compared to what the Apple silicon does by automatically allocating up to 128Gb.

jameshancock
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Meteor Lake is looking pretty good to me. We are still probably waiting on those OS level optimizations for the new low power core type and perhaps some application level stuff, but even currently things look good. Mac is a total fail for me due to lack of data processing software (no Power BI and gimped Excel for starters).

InnocentiusLacrimosa
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Apples chips are incredible, but I’m also rooting for Intel. I really hope they can turn things around. I hope the same for Samsung’s Exynos processors as well.

NinjaKiller
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I think Windows itself needs a complete reboot for ARM, but it concerns me to an extent. Would ARM ruin/change PC building forever?

polarfr_st
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I kinda blame OS for some tests, windows has been really lazy with their memory and power management for applications to the point it could be a bottleneck to the hardware. Ofc I could be wrong but its just a thought.

karansethia
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This isn't failed exactly as intel probably knew it wasn't good enough when they showed it on their roadmap that only Arrow Lake would give them 'Performance Leadership'. Only by using the gate all around tech and backside power delivery will Intel get back to competing at the top. That will be later this year, the whole thing is planned.

peanutnutter
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Are those the chips that wake up when the PC goes to sleep? 😂

javascriptes
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While Excel can use up to 8 threads for its recalculation, that applies only to intrinsic Excel functions. Any VBA code is single threaded. You can’t even run two totally different VBA macros on two separate threads, the entire VBA environment is single threaded. So, if you’re using Excel with any notable amount of VBA, single threaded performance is critical.

geoffstrickler
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Are Apple and Intel really competing though? I’m an Apple user and find Apple laptops incredibly expensive. A decently specced M3 Max is around $4K.
For that you can buy a higher end Nvidia equipped PC and go out to town with running AI models and a huge game library. Apple is more about creative productivity and a tight integration between hardware and software.
Does it make sense to compare both as if they were the same ecosystem?

friedpicklezzz
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The nicest thing about the future is that I will be alive to witness its unveiling, and it promises to be excellent. Thank you for another excellent video Alex.

RomPereira