How to automate your team’s organic & ASO metrics tracking w/ George Natsvlishvili, Growth at Glovo

Our guest today is George Natsvlishvili, Head of Organic Growth at Glovo. Georgy is a repeat guest on the Mobile User Acquisition Show - and I’m thrilled for today’s episode because Georgy and his team are doing what very few teams do, which is automating their ASO KPIs. Very many teams leave this aside as not very actionable or trackable - and this episode is very instructive for the potential it highlights for tracking and actioning these KPIs.
As a side note: the audio quality in this episode isn't the best - however it’s all audible. You should also be able to consult the transcript and show notes for details. Thank you for your patience and understanding.

Key Highlights:
🎛How Georgy’s team collects all ASO KPIs in a single dashboard.
📸How to automate the customization of screenshots and metadata for multiple countries.
⚡️How seasonal offers and campaigns can be emphasized through app store screenshots.
💁🏻‍♀️Every app is different -- why that makes automation of screenshot testing challenging.
1️⃣The most important metrics to look at on the ASO KPI dashboard.
⚖️Filtering different countries to measure effect of featuring in each country individually.
😄Different ways in which the dashboard is extremely actionable.
🌤How you can track ratings on a day-to-day basis by using the dashboard.
🏆How Georgy’s team uses repetitive testing to ensure his winners are reliable - because of the way Google Play measures confidence levels.
💸What are some of the ways organics are affected by paid or offline marketing?
🌏How Glovo does incrementality tests at a regional or city level.
🙌🏽Why Glovo’s team set up a dedicated automation team for paid acquisition.

Check out the full transcript and show notes here:

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