How to Plan for Your Perfect Website Launch

Whether you're launching or relaunching your website, you know it's a bear of a job. There are so many moving parts to the process and you want to make sure it all goes smoothly. But you also want to know how to plan a website launch that is going to do its job over time. In this video, we're going to pull back the curtains on planning a perfect website launch!

00:00 Intro
00:46 Focus Your KPIs
02:50 Know the Actions
04:51 Soft Launch
05:39 Build Anticipation
07:18 Run the Checklist
08:25 Bonus Tip!

xx
ash

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// RESOURCES:

#ashlynwrites #copywritingforcreatives

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// JOIN THE PARTY:

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// p.s. Ready to work together? Chill the champagne, throw your hands in the air, because we're 'bout to take your message from zero to launch. When you're ready, you've got some options:

1 | Work directly with me & my agency

2 | Master your message, write your site, & launch it to sell inside Copywriting for Creatives

3 | Watch my FREE workshop
Learn 3 secrets to stand out and sell with personality-packed copy—the expert’s guide to write your site (& more) without sounding sleazy or busting your budget.

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// DETAILS & CREDITS:

Get new videos and copywriting tips each week, and feel free to comment with what tips would help serve you in your business most right now! Special thanks to Creative Live, The Herrintons, and One Fine Day Productions for bumper video footage.

DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!

[jordanjonesco]

Love how well you know your numbers & what you need each page to do! 🙌

[enrickaj]

This video is timely and much needed. I have been designing a website for my business for over three years. I know shameful; I keep putting it off and coming up with different excuses for not launching it. But, I finally started working behind the scenes using a lot of your channel's advice.

I'm looking forward to the final results.

[alinanaeem]

No one explains it like you...seriously 😍

[cuppajoylady]

Ah! Awesome idea! I LOVE the scavenger hunt for a coupon! Now, how the heck to do that!?

[DMichelePerry]

Again pure gold… and I am so excited about booking a strategy sesh with you in 2022. It’s on my list. Right now I am working like mad to get all my products updated and uniform for my brand new strategy shop launching with 12 days of Christmas starting Dec 20. much work. Even more fun! And I can’t wait for CFC too because you know I’m already going through it again for the new shop. So grateful for

[aishar.shabazz]

Ashlyn! Your content is *always* on track with what’s going on in my biz IRL aka I just did a complete overhaul to both of my websites! Can’t want for another round of copy audits in the Copy Bar to take place, so that you can take a look at how far I’ve come! 😊

[s.m.]

it is an extremely beneficial video, thank you
however, I got even more intimidated now as it seems I still have much more to learn hahaha, , , will check it again before launching my website though <33

[yensounta]

LOVE THIS! Do you have a website checklist we can give to our designer? (:

[DenyseWhillier]

AShlyn, the link to your co-working session doesn't seem to work.