Business Money Hack

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[mbuhlerful]

It’s called a loss leader, super common tactic in retail, esp around big events like Black Friday

[codye]

You still have the choice to buy. But this definitely increases the likelihood of purchase.

[wajdiraach]

In traditional stores, in front door they put the the cheap stuff, the liquidation stuff, the sale stuff, with low price sign . Just to get your foot into the store then you maybe buy the more expensive stuff

[DarkIceLight]

Also, this is not a Scam. Just make the stuff worth the value. You need these tactics only to reduce the fear in the costumer that he might get scammed and waste his money. The Free thing validates your knowledge, the premium product will prove itself worthy of its price.

[everydayceos]

It’s called “a LOSS leader”. Very common practice and highly effective.

[loganstewart]

Exactly the technique printer companies use w/ printer ink. Probably becomes predatory when the expensive product is required to use the cheap product

[teo]

People will always choose Buy one get one "free" vs 50% Discount or Buy 2 for the price of 1. They're all the same thing but people like free shit

[GolderiQ]

$100M offers > leads > money models

[Ometvbot]

Yea I do this as a OF manager really works

[calebmckay]

Another thing is "this is free, just pay the shipping" then upsell tf out of you lol

[AI]

I’m going to build a 100 mil company from this model

[piosenki]

Hamburger in mcdonalds vs fries & drinks in mcdonalds.

[TTFShow]

Here's what I'm gonna do. I'm gonna give you our "Platinum Album" for free. But you're gonna pay for it first. What do I mean? I mean, you're gonna buy one of our albums and you'll get our platinum one for free. Usually, these go for $19.99 online, but since I'm with you today, you're gonna get two for the price of one. Oh, and just so you know, a portion of every dollar we sell goes to "insert charity name" here. ONLY USE THAT IF YOU ACTUALLY HAVE A CHARITY THAT YOU'RE GIVING TO. (Even though they both cost about $10 a piece) Easiest sales I ever made. Went home after that trip and my family asked me what illegal things was I doing to make so much. Anyways... excellent point by Alex. Just a matter of how you present the options.

[Martyr]

Yup and I am quite vocal about this to my friends that wonder why I have money and they don't and need loans from me. XD

[danielekwebelem]

I’d really appreciate ideas on how I could apply this from anyone as a person that’s into the business of hosting parties
Thanks in advance ❤

[aryaabanerjee]

Any book which has more pricing mechanisms such as these?

[Soliir]

They wave things around and shake the camera

[suspended_user]

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[Ssseexxxyyman]

Show it in real go in to a shop not bla bal