A Plastic Ocean: Coca-Cola's Hidden Secrets

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A staggering ten tons of plastic is churned out each second, with 10% of this ending up in our oceans. Dire predictions warn that by 2050, the seas will harbor more plastic than fish.

Confronted by this global crisis, numerous businesses, including the Coca-Cola Company, pledge to embrace recycling, despite selling a whopping 4000 plastic bottles every second worldwide.

Can we trust these multinational commitments, and is recycling truly the panacea? Our investigation into these corporate assurances reveals that their promises are as saccharine-laden as their products
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While it's not my habit to comment, I must! I admire the way that the women doing the interview with the CC exec, didn't let him slide away with his platitudes. She had the good interviewer courage to stay on her pointed questions, almost demanding that he gives a genuine answer. Most interviewers take in the company bullshit, instead of fighting.

jackbuno
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The best solution is for bottlers first to pay for all the cleanups, then to go back to glass bottles. Glass is infinitely recyclable.

zyxw
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Thank you for this video. I hope it helps people make choices different than buying and using single use plastic, or supporting Coca-Cola in ANY way.

meshonte
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They just switched from blaming the consumers to other industries for not finding a way to use their trash. They make more than enough profit to switch back to a glass refund system with room to spare. If you are old enough you know it taste better in glass.

Nothingmonkey
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Big business only looks at plastic from one veiw point: As long as it is economically advantageous we will continue to use it. It takes 450 years for a plastic bottle to decompose.

royrice
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Can remember when plastic bottles and plastic pollution didn't exist back in the days of Bakelite radios glass drink and other containers. Used to get 3d refund on any bottle we found and returned to our local store, no supermarkets back then.

Roland
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Recycling plastics makes no sense at this point. Expending the energy to turn a used bottle thru melting is not sustainable. With the existing plastic waste, you can either reuse it or down cycle it. Mix the melted plastic with sand and tar to make tiles for roofs, for park paths. But they also need to stop producing and using the plastic at such scales.

_Wai_Wai_
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What a mess. Plastic is poison. Thanks for sharing. Cheers!

inmyfreetyme
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I have lived under communism as well as now. The difference is that back then a family of four threw out two containers of garbage, and now a family of two throws out the same amount in a week. Considering that the garbage generated at that time was mostly paper and organic waste. I'm talking about the 1980s.
I'm not saying communism is the cause of less generated decay, but it's the way to go. Unfortunately, the garbage is largely due to competition and the greed of companies to attract the consumer with shiny packaging.
Trying to recycle and solve the garbage problem is like giving painkillers to a person with kidney stone disease instead of removing the stone from the kidney.
Sorry, but I use google translate, my english is not very good.

asenfilev
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Thank you for this content. Very informative. It’s not only large companies that need to make changes but municipalities. The City of Lumberton, NC where I live has done away with its curb side collection of recyclables. To my knowledge there is no recycling program here any longer.

tatarhead
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This film did nothing to address why it keeps ending up in the ocean. Who is dumping it there? If they want a circular materials economy, the very first step would be storing materials. The ocean is a very costly place to "store" things you're hoping to one day retrieve.

mistercohaagen
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Excellent documentary, well done!! keep in that way 👏👏

leonardolmino
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Everyone knows you need to solve the root cause of a problem, otherwise it won't dissapear. Essentially, we need companies to ensure their products are biodegradable.

robertlinder
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Thank you for this look inside the many costs of plastic and what recycling can be like in a poverty economy. I remember when plastic straws were banned in St Pete Florida. Right before the pandemic. Great documentary you gave us here.

anthsallwonky
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Go back to glass ( or something equivalent), return to a center to recycle, clean, wash abd refill! When no longer reusable, crush, pulverise and repurpose as sand or something elsewhere. Seems very logical to me!

LLjean-qzsb
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Spoiler: In 2023 Coca-Cola still opposes deposits on their bottles... 🙂

tomstdenis
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The best part of that commercial is that Indian @8:22 is a Frenchmen.

dellingson
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Ironically she holds all of her finds in plastic bags....

chriscox
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The "Crying Indian" was an Italian actor in Hollywood.

davidb
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Governments should charge deposits for alk plastic items. Also, they should install more plastic collecting bins and recycle more plastic waste.

Marginal
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