Amazon PPC & Google PPC: Who Will Win?

Are you ready to reap the rewards of Paid Advertising but not sure which platform to start with? Emma Fager, one of LP's Amazon experts, explains the pros & cons of Amazon & Google PPC with a side-by-side comparison of the two, so you can decide which is best for your e-commerce business!

0:00 - Intro
0:13 - Why is Amazon PPC different from Google?
0:40 - How Much Difference Does it Make to Advertise on Amazon?
1;21 - What Do Amazon Consumers Want?
2:08 - The Cons to Selling on Amazon
2:32 - The Pros of Amazon
3:13 - More Advantages of Amazon PPC vs. Google
4:00 - Which is the Best Option?
4:42 - Outro