12. Why Would Someone Want To Read Your Book

One of the most common doubts I hear from aspiring nonfiction authors is: Why would someone want to read what I have to say?

Even if they don’t start their writing journey with that thought in mind, it will come at some point. Because there is a very uncomfortable space between aspiring and published where an author feels completely exposed, and vulnerable, and self-conscious about how their book might be received by the world. It’s almost rite of passage.

I mean it really is putting yourself out there in a big way when you share your thoughts and your experiences – both personal and professional – in a way that leaves you open to scrutiny and to the opinions of virtually anyone and everyone.

OMG. It can be very scary.

Inevitably there is the realisation and an even bigger fear that, maybe, no one will actually read your book. What if that happens?