[PXpert] Dishing on Presentations with Dr. Carmen Simon

Dr. Carmen Simon is an accomplished cognitive scientist and author. Her book, Impossible to Ignore: Creating Memorable Content to Influence Decisions, showcases a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore using the latest in brain science. She helps businesses use brain science to create memorable messages. Editor, Sharyn Fitzpatrick spoke with her about her book, her new company - Mezmy - and what her keynote speech at Presentation Summit will be.