Hard Rock's Vegas Revolution: Transforming The Mirage into a New Icon

"Hard Rock's Vegas Revolution: Transforming The Mirage into a New Icon"

Key Takeaways:

+ HardRock International acquired The Mirage in Las Vegas and is advancing its rebranding plans.

+ Clark County Commission approved the design plan, including a remodel of the existing pool and an addition of 1.2 million square feet for a new live performance venue, retail, and ballroom space.

+ The plan includes replacing The Mirage’s volcano with a guitar-shaped hotel tower.

+ The expansion will increase the casino area, add new casino areas, retail spaces, restaurants, clubs, and outdoor leisure areas.

+ The existing Secret Garden and Dolphin Habitat, along with some pool structures, will be removed.

+ The theater capacity will nearly double, and the number of food and beverage outlets will increase.

In a bold move emblematic of the ever-evolving landscape of Las Vegas, Hard Rock International is set to dramatically transform The Mirage, a mainstay on the Strip since its inception. The Clark County Commission has greenlit a sweeping redesign of the iconic property, marking a significant shift in the city's architectural and entertainment offerings.

The ambitious project, as detailed in a report by McKenna Ross for the Las Vegas Review-Journal, encompasses a comprehensive overhaul of the resort's amenities and aesthetic. Central to this transformation is the demolition of The Mirage's famed volcano, a symbol of Las Vegas' flair for the spectacular, to make way for a striking guitar-shaped hotel tower. This architectural marvel is poised to become a new landmark in a city known for its skyline's constant reinvention.

Beyond this visual centerpiece, the expansion plan is extensive. It includes the addition of approximately 1.2 million square feet of space, encompassing a new live performance venue, retail outlets, and ballroom facilities. The existing pool area is slated for a significant remodel, aligning with the modern, luxurious standards that Hard Rock International is known for.

The casino floor, a pivotal element of The Mirage's appeal, will see a considerable expansion. New gaming areas, alongside an array of retail spaces, restaurants, and clubs, are expected to enhance the guest experience significantly. The project also entails the removal of existing structures, including the beloved Secret Garden and Dolphin Habitat, signaling a departure from the old and a leap into a new era of entertainment and luxury.

In a city where entertainment is king, the theater's capacity will nearly double, accommodating a larger audience in line with Las Vegas' reputation as a premier destination for top-tier performances. The number of food and beverage outlets is also set to increase, offering a more diverse culinary experience to visitors.

This comprehensive reimagining of The Mirage by Hard Rock International is not just a renovation; it's a redefinition of what a Las Vegas resort can be. It reflects a broader trend in the city's ongoing transformation, where nostalgia makes way for innovation, and the old gives way to the new, all while maintaining the unique spirit that makes Las Vegas a global beacon of entertainment and luxury.

Sources:

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