World Debut: New Integra Prototype

Acura today gives the world its first look at the highly-anticipated Integra Prototype signaling the return of the celebrated nameplate to the Acura lineup. Finished in striking Indy Yellow Pearl paint borrowed from NSX, the Integra Prototype is a strong indication of the exterior design of the all-new 2023 Acura Integra, which will be priced around $30,000 when it arrives at Acura dealers next year.

[axf]

I think you guys really nailed the 40-50 year old mom market. 👌🏻

[FixItNick]

Bahaha … whew, good thing it’s just a prototype, so now they can maybe add a wing and delete 2 doors and adjust it to make it look more like a sporty car before it goes up for sale !!

[hutch]

Imagine McD's saying "The McRib is back!" and when they unwrap the sandwich, it's a plain hamburger.

[huskysilverdog]

Car companies: Why aren't people in love with cars anymore?

Also car companies: Let's make all of our cars as boring as possible.

[gutterrashautomotive]

Having the older gen Integras in the vid made the prototype look even worse - they didn't bring back the Integra brand they just insulted it </3

[kclefthanded]

Even manual transmission won't save this

[rorodesignspowdercoating]

this is not the integra I would buy.
I’d spend twice as much to buy an older one.

[lucidjade]

Acura, you've made a huge mistake associating this yellow turd with the integra name. Everyone responsible for this should be embarrassed, I suspect sales numbers will reflect that.

[MrFlyingmachine]

somehow the Mustang Mach-E is more of a mustang than this as an Integra.

[hp]

Acura can't keep getting away with this.

[rabayl]

THIS INTEGRA SHOULD'VE BEEN A BRZ/86 COMPETITOR!! MEANING, RWD, 2 DOOR AND MANUAL

[Kevin_C]

4:11 "That will appeal to the next generartion of customers" I'm that next generation, im sorry Acura but I would rather go buy a new BRZ.

[paring]

Extremely disapointing. Such a plain, generic, and uninspired design. Not at all distinguishable from any other car on their basic ass line up. And this cringy video/song and presentation just proves how disconnected Acura is from their old consumers, and they clearly don't care to learn/change so there is no hope for the future with them anymore.

[bobt]

Acura had to stuck the “integra” sticker on the side to make sure people know its not a civic from the side profile.?! Acura fail to differentiate its line up in the market by not making a 2 door lift back that both Honda and Acura does not offer in their line up.

[Klutchx]

They added the Integra livery because no one would have any fkin clue otherwise.

[gustavochavezmadrazo]

Acura miss the opportunity so badly, most of us dreamt with an Integra when younger, I remember playing Grand Turismo and had an Integra, now as an adult I want one so badly, I was very excited when I heard that the Integra was back…. THIS IS BULLSH*T.

[RaY_W]

Why Acura, why.




Revival of Japanese sport legends is here, I know without a doubt this is a good car but I don’t know if it’s an Integra. When you guys have released everything that you have to offer with this model, we will know what you guys are up to, aka the type s. It better be a true response to Nissan and Toyota. Don’t be a Subaru.
You have the time to turn around The opinions of the many individuals out there that are in a extreme state of disappointment. Don’t blow it again.
It better be a good driving car.
And please just fix this bro😩
It makes me sad. It- uhhh

[LiNGLiNGrawr]

Thank you for doing this. Now my DC5 type R will increase in value even more! Hahahah

Please fire the whole design team, they are hopeless...

[reikofujiko]

Visually, I'm not feeling it. And this is the prototype, which usually gets the exaggerated styling cues. Honda is legendary for watering these down by the time the car reaches production. The choice of color is not helping it, and the silly Integra graphics ain't doing it no favors either. It might end up being a great car over time, but as of right now, I'm calling this one a miss. They need a new head designer to help them find a new look. With all of the very talented young designers coming out of schools today, there's just no excuse for mediocre design.

[johnnygrape]

Guess my RSX isn't getting replaced anytime soon.