The Key To Finding a Profitable Market

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2025.

[zachyoung]

It Shocks me beyond the belief that Alex doesn't have 100x the following he has. I have spent a lot of time listening, watching, and reading self improvement and business audio, video, and print and Alex is by far the most direct, to the point, and focused that I have seen. He is going to be a billionaire in less than 15 years.

[WesWardDigital]

🎯 Key Takeaways for quick navigation:

00:00 🤔 Identifying a Profitable Market
- When choosing a market to enter, consider providing the most value in a market you know well.
01:12 💡 Four Key Market Criteria
- The market should be in pain, with a desperate need for your product or service.
- It should be growing, ensuring long-term potential.
- It must be easy to find and target your prospects.
- The market should have the purchasing power to buy your offerings.
05:26 🚀 Choosing the Right Market
- Prioritize markets where you can provide the most value.
- Ensure your chosen market meets all four criteria for success.
- Personal experience can be a significant advantage in serving a market.

Made with HARPA AI

[ThomasRadcliffe-te]

This helped me stop chasing trends and start focusing on what I actually do best.

[mshines]

#4 is the one that I feel heart-centered folks struggle with the most.

[DustinNcCorchuk]

Alex, You do a great job of bringing very important concepts to the bottom shelf without unnecessary fluff.

[radonsmith]

Where can you provide the most value?
4 criterias (Have all 4!)
o Pain/problem
o Growing
o Easy to find
o purchasing power

[jasonstatement]

Alex is so jacked from uncapping that marker all day

[justdewit]

Ok so we have the 4 keys, but like how do you find a Niche that has pain? How do you find one that is growing? etc. Google? What are some reliable strategies and data sources?

[losRosarios]

Thank you Alex. Very few people I have followed have open my mind and been so helpful in keys to grow my business

[Seakitzz]

I would like to see you talk more on Brands that sell clothing and accessories. They don’t specifically have pain points but its just a general consumption that everyone needs.

[jonathancalvooo]

How does this video only have 6k fews Alex is literally giving out the keys to success on a silver platter

[realj]

🎯 Key Takeaways for quick navigation:

00:00 Understand how to identify a profitable market by assessing its potential value and growth.
01:12 Four critical factors for a good market: market in pain, market growth, ease of finding the market, and purchasing power.
04:30 Tailor your market selection based on your ability to provide maximum value and meet the four key market criteria.
06:21 Essential to have all four criteria met for a successful market selection.

Made with HARPA AI

[FlamingMoai]

Clear, Concise, Actionable. Thank you.

[Edgar-Friendly]

I've seen market reports selling for thousands and thousands of dollars. Fine for those deep into business, but a pricey to spend on a 'maybe' market to try by a beginner such as is targeted in this video. Might be worthy of a video on how to research the real numbers of a potential market without having to spend thousands of dollars on a market report.

[talhaahmad]

As far as the resume company. If I were your buddy I would just set up a system where we only get paid once you get a job. Kind of a double whammy because they pretty much get the guarantee and only pay once they make money

[kurtyaz]

Solid fundamental advice. Love these breakdowns, they're so helpful and valuable.

[desmondlittle]

I these kinds of videos they help me a lot.

[desmondlittle]

Can you do a in depth tutorial about how to find customers?

[pawesomesitter]

How do you do your research to find this information? I'm just starting out with my B2B outbound lead gen agency but I'm struggling to decide which niche I should target.

[davidnovohradsky]

Phenomoinal value brought in this video. You have a new sub!