Simplify: How the Best Businesses in the World… by Richard Koch · Audiobook preview

Simplify: How the Best Businesses in the World Succeed
Authored by Richard Koch, Greg Lockwood
Narrated by Roger Davis

0:00 Intro
0:03 Preface by Richard Koch
6:02 Preface by Greg Lockwood
9:01 PART ONE: GREAT SIMPLIFIERS
53:31 Outro

#richardkoch #simplifyhowthebestbusinessesintheworldsucceed

—
GOOGLE PLAY BOOKS

Find your next great read with Google Play Books.

Google Play Books is a global digital bookstore offering ebooks, audiobooks, comics, and manga. Discover book recommendations personalized just for you.

—
BOOK DESCRIPTION

For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.

Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-se product or service to a large premium market.

How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.

—
ABOUT THE AUTHOR

Richard Koch is the author of The 80/20 Principle, which has sold more than a million copies and been published in approximately forty languages. He is also a successful entrepreneur and investor, whose ventures have included Filofax, Plymouth Gin, Belgo restaurants and Betfair, the world's largest betting exchange. He was formerly a partner of Bain & Company, and co-founder of LEK Consulting. He has written more than twenty acclaimed books on business and ideas.

Greg Lockwood is a partner at venture capital firm Piton Capital. He has a Masters of Management degree from the Kellogg Graduate School of Management, and is the co-author of SUPERCONNECT with Richard Koch.

—
AUDIOBOOK DETAILS

Language: English
Publisher: Little, Brown Book Group
Published on: July 27, 2017
ISBN: 9781405538602
Duration: 8 hr, 10 min
Genres: Business & Economics / General, Business & Economics / Investments & Securities / Analysis & Trading Strategies, Business & Economics / Strategic Planning