The Untold Story Behind the WORST K-Pop Debut Ever!

ZE:A are quite a controversial group, but their debut left the members in tears as they thought the song was too awful to be used as a stepping stone towards their success.

#kpop #kpopnews #KOOKIELIT

[maarshiexcryxx]

Tbh i just feel sad for them. They couldve made it big, but never really got a chance

[Liz_Lizille]

I know that they are taking an indefinite hiatus. I'm sad for them, because they had so much talent. They deserved to be in a better agency. 😢

[lamoskgr]

5:45 He is so brave for speaking up against his company 👏🏾👏🏾👏🏾

[MsInternationalLovr]

What happen in 2014 on twitter seems like yesterday. So much happened that year in kpop in general. Miss them so much. Still hopeful for a comeback😊

[giovanna]

It's very sad because all of them were really talented and had/have a great friendship. I'm glad part of them have great success after the group hiatus but to think that it was so bad for them that even one of their songs (aftereffect) becoming famous after some years they don't like the idea of promoting it again bcs when they needed ze:a didn't get the right attention!

[HamsterSqueak]

It's the same company that mis-managed the girl group Nine Muses. From another documentary I have watched, Nine Muses was also promising at first, but the CEO had a bad taste and mis-managed the whole thing. He also slapped the face of the group leader.

[Lena-znre]

Park Hyun Shik and I’m Si Wan are such popular actors right now, and I’ve known about Kwang Hee mainly from Return of Superman. It’s so unfortunate that their company didn’t do a good job of supporting them as a group.

[nan.bells]

They were actually one of my favorite groups from back then, though they kind of faded in the background after I entered college. I thought about them recently and wondered what happened to them since I still see Park Hyungshik, Im Siwan, and Kwanghee these days. Sad to learn about all this😢
I am glad for members who're making it big regardless, but it's sad that this is what happened to the group.

[o_o]

I've got to know some of the members because of their drams/movies and eventually found out about this group and been addicted to one of their songs❤

[Infinitykk]

ZE:A is one of those groups I still think about because of how rare and fascinating it is. The group wasn't really popular yet several members still manage to make it big.

[brivonn]

I hate when seeing such talented artists deal with crappy management and labels, because I see soo much potential in them only for them to be put on a deserted back shelf.

[Rosula_D]

ZE:A's story is an absolute crime. They had some serious bops, they had members who could work both as visuals and as variety guests, they worked really hard. But, as in most similar cases, their company sabotaged them. Star Empire was known for their abusive and scammy ways back in the day and that was a time when the bar for companies' behavior was in hell! There were also rumors about the company allegedly being a front for gangs etc. I'm glad that at least four of the members are very successful by former idol standards. They made it when everything was stacked against them. But I'm also sad because those members succeeding without any help proves that the group could have also been successful, had the company not messed up.

[Zaosyy]

ngl, I remember watching their music video here I am in youtube and stuck to it, replaying it non stop. the company really mess them up

[amiyarose]

I love their song "The Ghost of Wind" ❤

[solasluna]

I just think they should've debuted with a banger like Level Up instead of that hot mess Mazeltov. What a stupid agency. 😡

[chasunjoon]

Got to know abt this group bcz of yim siwan's acting career its so sad

[amanditititauwu]

i hate star empire entertainment so much, they never treated their artists well it's so sad

[itspribanerjee]

Wow that company was so weird they totally mishandled stuffs like whaaat? Such a sad situation for the group

[nikolnolastname]

Their concepts were all over the place. Whoever said thought they could do cute concepts must have been high.

[Gush]

They wanted to make them the male SNSD but they were the male 9 muses 🤦🏻
They could have achieved something but their company didn't manage them well and failed to give them good songs