State Advocacy Webinar: Communicating the Value of Care Work

As part of our Essential Jobs, Essential Care™ initiative, PHI co-hosted a series of virtual skill-building sessions in March 2022 related to advocacy on the direct care workforce. We produced this series in partnership with Michigan’s IMPART Alliance, the New Mexico Caregivers Coalition, and the North Carolina Coalition on Aging.

In this webinar, led by FrameWorks Institute, In this session, participants reviewed findings from FrameWorks’ recent research on public mindsets about care work and learned how to apply the research insights to advocacy-related communications and storytelling.