What is Master Data Management in 30 Seconds?

In this 30 second video, Jole answers the question "What is Master Data Management" or "What is MDM".

"The purpose of master data management is to consolidate your data from multiple sources in one central place and be able to cleanse and enrich and get to the ultimate golden value.

For each particular entity that you're mastering it is typical to master your data by by entity. And an example that would be by an individual or an organization. What you're really looking to do is get to that perfect version of that organization for your companies, use case."

Check out the Reltio Community for all Master Data Management questions