Messenger bots: The future of customer engagement?

Both Facebook and Microsoft have hit the news recently with their announcements discussing a potential 'bot-centric future' - an automated response system for your customers.

So why should you care? Well, aside from removing the strain on call centres and reducing app developer costs, you'll also be able to collect priceless insight into your customer's behaviour.

Michael Hewitt, Content Manager at Stickyeyes takes a closer look - this week on Digital Minute.

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