This Company Built the Google Killer

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In today’s digital world, finding a simple, reliable answer online often means sifting through endless ads and clickbait. Enter Perplexity—a revolutionary search engine that promises clear, direct responses.

Founded by Aravind Srinivas, an AI researcher from Chennai, Perplexity was born out of his personal frustration with traditional search. Growing up in Chennai, Aravind’s early experiences with slow internet and an insatiable curiosity drove him to explore every avenue of learning. His journey took him from IIT Madras to UC Berkeley, and later to influential roles at OpenAI, Google Brain, and DeepMind, where he witnessed the transformative power of advanced AI.

Determined to break the mold, Aravind initially developed a text-to-SQL tool for enterprise data. Realizing that everyday users needed more than just technical queries answered, he pivoted to creating a conversational “answer engine” that bypasses the clutter of conventional search. Perplexity combines a robust search index with a state-of-the-art language model to deliver succinct, reliable answers complete with source citations.

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