How Much Should You Charge For An Online Course?

When it comes to online courses, you might be wondering: How much is too much to charge for your online course? How cheap is too cheap?

The short answer is: it depends.

I have a simple pricing framework I use to determine what I should be charging for my online courses and today I want to share it with you. Also at the end of this episode, I give you a few other things to consider when it comes to online course pricing and finding that sweet spot.

[LoganAllec]

Awesome content. I've scripted my entire online course and have started recording / uploading but still haven't landed on a price point yet (other than that it will end in "97" and be <$500!).

[thesitdownuk]

Easily one of the MOST valuable videos I’ve ever seen. No fluff, no preamble just straight into it.
Thank you for all the info and valuable insight!

[Pauletteangela]

This was extremely helpful!.I an Artist that is about to launch my first course and I googled around trying to figure out what other artist were charging and saw some sites where artist were charging bottom of the barrel prices for their courses, and I was like NOOO Wayyy! Your info on what type of customers I want to reach and suggested ranges to play around with was EPIC for me! ! THANK YOU!

[Acyuta-Priya]

My takeaway is not to overthink pricing as it can always be changed.

[vacustoms]

Thank you. You just solved one of my biggest problems moving forward on my courses.

[DavePuckett]

I agree it's hard to know when you're first starting out how much to price your courses, For me now it's easier to know because I'm a nut about it and have looked at, purchased, studied over 50 online courses over the years and I know who is established and what courses deserve to cost $67, $197, $500 and up. I saw a blogger who is established and selling her course for $67 and from her reputation and quality of her content, she should have priced it $200 to $300. I'm not saying who she is because she is well-known especially here on Youtube but I'm guessing she'll correct that in time. Excellent advice Graham! thanks

[RebeccaCohenYoga]

Perfect timing on this for me. Love your content, thank you 😊

[spirituallypoetic]

This is the BEST video i've ever seen on pricing, hands down. And I've watched a lot. Thanks Graham!

[TerryVinsonCCIEx]

I'm very early in this entire process of creating online courses. I make my money teaching formal online classes live. Really appreciate the information you are providing!

[josephtravissmith]

I enjoyed the explanation of price ranges from Mini, Standard, to Premium course tiers. As well as the tighter the niche, the more you can charge. Very practical.

[LoveAudioProduction]

I think it's about having confidence to begin charging for your content in the first place. Once you get over that mental barrier, things will grow. At least that's what I'm hoping for!!

[leeannellison]

Wow I just listened to your video and you are seriously very good at this. I’m an Exec level marketer and your simplistic communication, methodology and approach on how to generate an online business is very enticing…so enticing I’m signing up now! I am keen to build an online course just concerned if I can create compelling content.Thanks Graham

[planeguy]

Loved this video! I'm so close to buying your course - will be in around a week or so. I have sold my own online course to music producers at around the $2000 price range before. I'm not a big name or anything. But it was really difficult to make sales at this price. Since the pandemic made it even harder to land sales I'm looking forward to having a clean slate and taking action on your perspective!

[EricaRayLanguage]

You're continually awesome. I'm hoping to launch my first course within the next 30 days. I'm nervous after having only given away free content for 2 years (mixed with some affiliate marketing), but I think I can do this! I can't wait for your product tier video! 🙂

[QuincyKane]

Dang, Graham; getting close to 100 episodes!

P.S. - I like how you channelled a little bit of Dr. Evil at 7:53, haha

[Grooveday]

dude you ´re crushing it! love this, thanks a billion

[stratospainting]

Excellent Video Graham !! - From another professional musician. Always wanted to learn ProTools when I was younger but not so involved with music as I was in my prime. Still play out now and then. Very much into midi and still use my midi-guitar, and a computer to be a one man show.

Anyway, you asked to talk about your strong points, and here is one of the strongest points I love about you. YOU ARE APPROACHABLE ! You talk to us as if you've know us for many years. That is such a natural and organic quality in someone and it promotes TRUST. I see it in you and love the quality. I've watched many of your videos and subscribed to your channel. Great value in these videos. As they say in world of entertainment; "DELIVERY IS EVERYTHING" You're the REAL DEAL! Best Regards ... Jason

[isaacleecollins]

I was LITERALLY thinking about this and then your email showed up in my inbox. Crazy.

[jasonblackman]

Pure GOLD as always Graham - thank you so much!

[LanaAnneMD]

Very helpful! Best tip for me- better to increase than reduce ; and tier pricing👍