How to Create a High Converting Customer Winback Flow in Klaviyo | Klaviyo Tutorial 2025

In this video, "How to Create a High Converting Customer Winback Flow in Klaviyo," we’ll walk you through the process of re-engaging lapsed customers and boosting your sales. A well-designed winback flow is essential for rekindling relationships with customers who haven’t purchased in a while. We’ll cover the key components of a successful winback strategy, including how to segment your audience, craft compelling email content, and set up automated triggers that prompt timely follow-ups. You’ll learn actionable tips for personalizing your messages and offering incentives that resonate with your audience, ensuring maximum impact. Whether you're new to Klaviyo or looking to enhance your existing flows, this tutorial is packed with insights to help you drive conversions.

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Timestamps

Intro – 00:00 – 00:12
Creating High Converting Customer Winback Flow – 00:13 – 06:19