aespa’s concept change for “SPICY”

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There's a huge misconception of what a concept is, their concept as a group is different from comeback concepts. Their lore is their concept as a group, this comeback's concept is about them in the real world hence the whole white cali girl aesthetic (i don't this is Y2K btw, this is early 2010s, the transition into Tumblr era)

bluequeen
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I hope they return to their techno theme. I really liked them. Spicy its a grower for me. Salty and sweet is so good it reminds me of black mamba!!! ❤❤❤

rosies
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I think people confuse "concept" and "lore"
the *concept* is definitely different, it is still in line with the *lore* tho
Now while this isn't the first time they've changed concept (DCT/LTS/Forever exist after all lol) it's still even different from their other concepts imo, maybe closer to LTS but still not quite the same sound or vibe

hallewho
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Ig people forgot about dreams come true, and even forever. It's not the first time they've tried smth different then the typical "aespa-sound". I think they're gonna bring it back to "aespa-style" perhaps next cb. I see WTMY/Spicy era is like a transition period after they've defeated black mamba and whatever is gonna happen next!

I'm also very curious if Taeyong's solo is gonna have some connection to aespa's next comeback! Cause I saw similarities from previous aespa-stuff to his solo!

minah
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aespa indeed changed their concept from the heavy 'Kwangyafied' based concepts to the 'Real World' but musical direction is still the same and they're still on the brand, as 'aespa'.

dstrbdboy
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i thinks its bc people think concept change means the group changing their entire direction as a whole, when spicy is still aespa flavored but its still a different concept

dreamcaught
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Are you forgetting about dreams come true? It also gives of a very Y2K vibe and the song is still very aespa

payton_-_-_I
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We are not fighting but explaining why people saying aespa changed their concept are wrong. Spicy is absolutely part of the storyline. If you don’t stan aespa then that’s why you misunderstood. You can also simply do some research to try to understand instead of acting like we are trying to fight with you.

Moonwalkmj
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i can’t believe when aespa release savage and next level everyone says it’s so experimental and messy and demand a normal song and when they released spicy everyone is saying it’s too generic and want them to go back to their kwangya era 😭 like y’all are never satisfied

jaemgasm
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But they still had these concepts before like forever, dreams come true and life's too short

i_dolce
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You’re kinda forgetting that there’s two parts to aespa and artist whom done the same

There’s the lore part of the concept that’s about the group as a whole <— this has not changed as we had WTMW (which we’ve been told was supposed to be naevis’s debut song and she was in the mv) and not to mention we have teasers also talked about something happened

And the comeback concept <—this is the one that’s changed which led to ppl thinking they changed the whole thing when that’s far from true


If aespa truly changed the whole concept (both comeback & lore) then salty & sweet would have never seen the light of day all the way back from their hyperline concert

It’s track video is also evidence of the overall group concept not changing and even the others like I’m unhappy.

There’s gonna be references someway somehow from those vids

lightningjuniorsuper
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Aespa clearly said they left Kwanga
So that's the reason behind the concept change, besides fans are complaining about the ai concept. they can't satisfy everybody
"If you're mad stay mad"
-Blackpink

get_moovin
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It's like NSwers saying Nmixx's Love Me Like This was still MixxPop LMAOOO

justinehercthehuman
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To me it feels like, since they finished their original plot line (I think?) they’re starting a new plot line and spicy is setting the stage for it

ArgoBargo
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Yes! And ppl always mention "Dreams come True" to defend it, but Dreams come True is not an original aespa song, its a cover of BoA 😂 I still like Spicy, but you cannot deny the concept change

solfolgarait
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The visual changes but the song still scream aespa

igiveyouvision
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They downloaded themselves into MY world. It is perfect on tune with their concept. ❤

belaytriks
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That's called an aesthetic. None of their previous songs have the same *aesthetic* either but the concept is still there, their AE universe. It's the same with Spicy. Watch the MV again to see the lore.

tokyoyoongi
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they’re in the real world!

their real world sound isn’t similar to their kwangya sound. think back to forever & life’s too short. in fact, spicy is more kwangya leaning in terms of sound than it is to their real world sound. spicy was a compromise of the two worlds.

again — please refrain from speaking on aespa if you refuse to actually delve into their concept. thank you.

starbursting
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you funny as hell with all these crazy opinions like keep it in the drafts

crimsonrain