Do or Die -- A Prescription For Effective Marketing - Part IV

With the growing impact, influence and importance of digital marketing, it is crucial to become active in this media to realize marketing success for your clients and your own company.
Clark Kokich is the author of Do or Die and has been recognized as one of the premiere thought-leaders in the world of digital marketing. Kokich is also the Chairman of Razorfish, a global digital agency that serves nearly a quarter of all Fortune 100 companies.
Clark shares with BrandInsider his prescription for more effective marketing: moving from just 'saying things' to your audience to actually 'doing things' that people find entertaining, useful and relevant.

Part IV -- Clark emphasizes that companies need to embrace the "digital experience" approach, and sites Nike as a prime example of a company that built its success through a television campaign that connected with their audience by "experiencing the brand", rather than selling the quality the shoe. According to Kokich, marketers have the power to control and manage all aspects of the digital experience the customer receives because of the multiple new media outlets.

BRANDInsider Episode 42
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BRANDInsider is produced by JSP Creative Media, an Orange County Visual Media Production Company

[brandinsider]

Thanks! We will be having some new interviews soon!