Lacta - Facebook app - case study

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See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share their love.

  1. OgilvyOneAthens Archive
  2. Lacta
  3. Kraft Foods
  4. Facebook
  5. Application
  6. App
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