Keynote: Building the AI-Driven Subscription Machine

As Gannett’s iconic USA Today brand moves towards more subscription-based models, it is growing a new brain for converting readers to members. Gannett’s Chief Product Officer Kris Barton explains how Artificial Intelligence is helping to drive not only conversion but deepen user immersion in the product itself to increase retention. What are the possibilities and limits of AI, especially when the electronic brain starts writing content itself?
KEYNOTE
Kris Barton, Chief Product Officer, Gannett