Google Ads vs. Facebook Ads: Which is better for Real Estate Leads?

Google or Facebook, which is better for real estate leads?

Hayley has the answer and will dive into why you should use each, their advertising differences, some common mistakes realtors make and which is more worthy of your marketing dollars. Do yourself a favour and learn the best way to spend your money to generate real estate leads that are targeted and ready to close.

00:00 - 00:22: Introduction
00:23 - 00:41: Why even advertise on Google or Facebook?
00:42 - 01:15: The difference between Google and Facebook Ads - Intent
01:16 - 02:11: The difference between Google and Facebook Ads - Kinds of Ads
02:12 - 02:35: Pros to Google Ads - Relevance
02:36 - 03:05: Pros to Google Ads - Ad's Order
03:15 - 03:24: Cons to Google Ads - Expensive
03:25 - 03:39: Cons to Google Ads - Landing Pages
03:40 - 03:47: Our Real Estate Marketing Community
03:48 - 04:08: Pros to Facebook Ads - User Volume
04:09 - 04:33: Pros to Facebook Ads - Branding Component
04:34 - 04:41: Pros to Facebook Ads - Organic Content
04:42 - 05:16: Cons to Facebook Ads - Creatives
05:17 - 05:46: Cons to Facebook Ads - Targeting
05:47 - 06:14: Cons to Facebook Ads - Audiences
06:15 - 06:26: Questions to consider when choosing Google Ads or Facebook Ads
06:27 - 06:49: Do I have a presence on Facebook & Instagram already?
06:50 - 07:37: What is the budget I have to work with?
07:38 - 07:56: What kind of ads do I want to run?
07:57 - 08:31: Final thoughts
08:32 - 08:48: Our Real Estate Marketing Community

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[propertyfunnels]

In 2024, Facebook targeting is less important than it was years ago. Right now, your creative and copy are where you should be focusing the bulk of your attention :)
Enjoying your content btw