The Challenges of Creating Your Own Products – X-Ray Collection

▬▬▬▬ Video Overview ▬▬▬▬
In this video, I share the year-long journey of designing my X-Ray collection: coming up with the concept, working with manufacturers, the challenges, and launching the product to market. This detailed walkthrough covers the entire process from beginning to end.

The X-Ray Collection includes:
- PBTfans X-Ray Keycaps
- X-Ray Artisan Keycap by MaxVoltar
- X-Ray USB Cable
- X-Ray Roller Linear Switch
- Bauer Lite: X-Ray Edition keyboard
- Protagonist: X-Ray Edition keyboard

I created this documentary video for those interested in industrial product design, custom mechanical keyboards, or the process of bringing an idea to life.

▬▬▬▬ Links & Resources ▬▬▬▬
Using some of the links below, I may receive a small commission at no extra cost to you. This is the easiest way to support me and helps me continue making content like this for you. Thank you 🙏

Helpful video from @learnwithshopify :

Other Items Featured in the Video:

If you're reading this, drop a coffee ☕️ emoji in the comments.

▬▬▬▬ Video Chapters ▬▬▬▬
0:00 – The Overview of Creating a Product
0:41 – Lesson 1: Start with a Concept
0:58 – How I Came up with the Concept for my Product
1:53 – Reviewing Manufacturer Samples
2:51 – Lesson 2: Manufacturing constraints
3:20 – A Novel Solution to a Problem with Manufacturing
4:05 – Testing the Viability of a Product
4:41 – Lesson 3: How to Test the Viability of Your Product
5:17 – Collaborating with Max Voltar
6:45 – Making a Custom USB Cable
8:55 – Lesson 4: Business, Manufacturing, and Money
10:22 – Why Vendors Use Shopify (Sponsored Segment)
11:38 – Being Selective on Who to Collaborate With
12:15 – Creating the X-Ray Roller Linear Switch
12:40 – Creating the Bauer Lite: X-Ray Edition
13:11 – Creating the Protagonist Keyboard: X-Ray Edition
14:02 – Lesson 5: How to collaborate
15:18 – Product Launch
16:22 – Lesson 6: Learn How to Pivot
16:45 – How to Pivot to Sell More Product
17:32 – Reflections from Designing The X-Ray Collection

▬▬▬▬ Follow for more ▬▬▬▬

▬▬▬▬▬ Credits ▬▬▬▬▬
Created by Matthew Encina
© 2024 Mod Musings, Inc.

#ProductDesign #MechanicalKeyboard #industrialdesign #modmusings #matthewencina #desksetup #designprocess

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DISCLAIMERS:

[omnitype_official]

It’s been an honor privilege to be a part of this project. ❤

[Somatisandro]

Matthew making a masterclass in 18 minutes, more than a business course, with a real example of a project of his own. Truly a blessing.

[KBDfans]

It was a pleasure to work with someone who was so detailed! Appreciate that we got a chance to bring this cool design into reality, cheers 💜

[gil-evan]

I’m a design student working as UIUX designer and been having strong urge to learn the original product design or industrial design and your videos has been such a blessing. I would love to see more details on the other parts of the process that most design peeps aren’t exposed to (manufacturing, collabs, requirements for smoother communication, etc) especially from the brand/designer’s perspective. I understand making a course would be such a big ask for this small market audience but on God, I’ll be the first there to purchase it.

[booknerd]

It's amazing how quickly an idea can go from concept to reality, turning into a finished product.

[erwickdsouza]

I think you just made a banger of a product ad. By being transparent(pardon me) about the process, you've given us the best insight into your product.

[ashtonosborne]

I’m a college student wishing any if not one of my classes would have been this helpful. I especially appreciated the section about collaboration with partners. New sub! Thank you!! ☺

[yassinechikhi]

this guy is inspiring a whole community of product designers especially those who work as UI/UX designers like me. hats off man.

[paradigmshift]

Just got my X-Rays a few days ago, and I love them more than I thought I would. Incredible work!

[thedanielphan]

The way you share your process has maken me a better creative/designer. Thank you for creating this videos 🙏

[steamhackman]

Absolutely incredible video. I really wish more product designers shared their processes like this. Really great work and awesome product.

[wahidrouhliKON]

Matthew, this video is a masterclass in creative entrepreneurship! 🙌 As a business owner, I deeply appreciate how you highlighted the realities of turning a concept into a product, especially with the challenges of manufacturing and collaboration. Your storytelling, the way you lay out the process step by step, and the stunning visuals really bring the entire journey to life. It’s inspiring to see how you navigated the ups and downs while staying true to the vision. This is the kind of transparency and attention to detail that every entrepreneur can learn from. Thank you for sharing such valuable insights with such clarity and passion! 👏🔥

[maxvoltar]

I spotted my "I'm hopping in my seat right now" comment from when we nailed down the concept for the artisan, and can gladly confirm I still feel like that about it. Thanks for the trust and allowing me to collaborate, this is a tricky one to beat 😄

[FareenaKhalid-lm]

This video is a masterpiece! You've truly put so much effort in this product!
I left my job last month, and I'm intended to start my own business. What you shared, practically motivated me to do the best! Thank you!

[heyitsjoshd]

No pun intended, I loved the transparency with the whole process. I think it's one thing to do something successful ( make amazing products ) but I think it's another to teach the information to others so that they can succeed. Thank you!

[LoobedSwitches]

Inspiring to see this project come to life from the original prototype over a year ago. Keep it up mate!

[bandittree]

I can't tell you both how interesting and invaluable you sharing so much insight into every step of the process is. I feel like this breaks down so many barriers and intimidating unknowns that will fuel others to finally take the first step and design something of their own. Much love, Matthew 🤍

[erikpatakcreative]

I think this video highlights the importance of having friends and connections in many different places! Being able to reach out by name to collaborators seemed to be vital to this project. Thanks for giving us some insight from start to finish!

[cactuscat]

ive been struggling lately with procrastination and finally took a big leap to deep clean and redesign my room.
im very glad you uploaded as your content is unbelieveably inspiring and motivating - keep up the good work

[mxmus]

Matthew, you are truly an inspiration to all aspiring small buisnesses. Congrats.