Decoding Decision-Making: Andrea Pirrotti-Dranchak's Insights on Marketing Strategies

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Discover the hidden factors that make customers say 'yes' and skyrocket your business with the psychology of decision-making in marketing.

In this episode, you will be able to:
- Explore the forthcoming revolution of conversational marketing in the evolving workspace.
- Grasp the often-overlooked subjective factors that drive marketing decision-making.
- Harness the power of data collection techniques - think interviews, focus groups and questionnaires - to drive marketing conversations.
- Realize untapped potential by extending your marketing strategies beyond existing customers.
- Recognize the essential role of human-to-human connection when marketing flexible workspaces.

The key moments in this episode are:
00:00:00 - Introduction,

00:00:57 - Conversational Marketing,

00:03:19 - Gathering Data for Marketing,

00:05:45 - Reaching Out to Non-Converters,

00:11:05 - Human Connection in Marketing,

00:16:47 - Enterprise Customers and Community Building,

00:18:57 - Extending the Customer Lifecycle,

00:21:27 - Guiding the Process and Retaining Customers,

00:24:06 - Balancing Community and Company Presence,

00:28:29 - The Impact of Artificial Intelligence,
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