Digital Ad Truck - OLG, Lotto MAX

OLG utilized two Digital Ad Trucks in Toronto on January 6, 2017 to promote the 60/40 million Lotto MAX jackpot on the last day before the draw.

Each Digital Ad Truck traveled throughout the GTA for 12 hours along the highest traffic city streets. They also targeted major malls such as Sherway Gardens, Yorkdale, Scarborough Town Centre and Bayview Villageto reach shoppers with the message..

An animated commercial was displayed on all 3 high resolution screens. They garnered a lot of attention from both pedestrians and vehicular traffic. People were seen taking out their phones to take pictures and video of the video trucks as they drove by.

Later that evening, they converged downtown to form a convoy which were even more attention-getting.

For more information:

Wild On Media Inc.
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