Why Consumer Education is Key for Future-Proof Housing | Smart Homes & Low-Carbon Living

n this insightful discussion, we explore the often under-prioritised area of consumer education in the housing industry. It's evident that more emphasis is needed on educating homeowners about the evolving technology in their homes. From smart homes to the transition away from gas boilers, the need to teach customers how to fully utilise their energy-efficient, low-carbon homes is crucial.

We also dive into how companies like Barratt are engaging with consumers, gathering feedback through surveys and focus groups, and asking what homebuyers truly want. With examples ranging from modern methods of construction to the importance of brand association, we see the critical role consumer trust plays in shaping future housing solutions.