How To Manage Social Media And Virality Around Your Brand | Forbes

When building a brand from the bottom up, it's not uncommon to struggle to manage social media marketing on top of it all. These three panelists discuss how they handled virality in the early stages of their companies and how they directed the attention in ways that impacted their ROI.

This panel is moderated by Adriana Arce, artist manager at REBEL, and features Anna Lee, cofounder of Lioness, Fisayo Longe, founder and Creative Director of Kai Collective, and Lizz Warner, founder and CEO of Viral Video and video-first dating app, Gleam. Shot during the Forbes Under 30 Residency at the Hamilton Princess in Bermuda.

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[kareenaolivera]

Omg! I definitely need to start using this in my social media marketing plan! Thank you for this :)

[thegreatdouchebag]

Social media is a great tool and it's a great way to advertise your business as well as stand touch with others. Unfortunately people have been brainwashed into believing everything they see on social media and also believes that social media speaks for the rest of society. Live in the real world you'll feel a lot better.