Defining Data Integration and The Modern Data Landscape

Arpit Choudhury, the Founder of astorik, first started working in the data space at Integromat where he grew their community of automation enthusiasts and contributed to building their data infrastructure and partner ecosystem.

The experienced data leader and educator talks about the biggest challenges to offering and managing product integrations, how to assess the internal data landscape of b2b customers when building integrations, how customers are currently evaluating integrations, and more.

Using the links below, you can also listen to this conversation via podcast platforms or read about the conversation on our blog:

Want to access more content on integrations, APIs, and technology partnerships? Check out our blog and resources page below.

Time Stamps:

0:00 - 2:13 Intros
2:13 - 4:22 What is a data integration and why is it important for SaaS companies?
4:22 - 13:49 Assessing the data landscape and pain points of mid-market and larger companies
13:49 - 18:57 Key terms: What are ETL, ELT, & Reverse ETLs in the data industry?
18:57 - 29:04 How businesses are using product integrations for internal data management and analytics
29:04 - 35:30 How b2b SaaS customers are evaluating integrations currently
35:30 - 40:57 Thoughts on Unified APIs
40:57 - 41:44 Where to connect with Arpit