How this Company Broke the Figure Industry

Good Smile Company has changed everything in the figure industry. Before, figures were either cheap prize figures or expensive scales. But after the release of Pop Up Parade, GSC is benefiting from producing figures utilizing the best aspects of both cheap and pricey figures. Though Pop Up Parade is far from perfect, let's see how it has revolutionized the market.

[DiamondFlame]

I think what Pop Up Parade does so well is that they make figures of characters who wouldn’t otherwise get a figure!

[Mystik]

We're getting to the point where I can buy myself a good quality figure without going broke.

[yurisei]

Popup Parade is hardly the first time mid-range figures have been created, where it really shines is the level of diversity and consistency that means you don't have to go far to find a figure you might want and you can be confident that what you're getting is high quality, even if unambitious. They're not likely to be the centerpieces of a collection, but they're a fantastic choice for adding some texture to your shelves thanks to making a wide range of properties so accessible.

[CyrilJanDacasin]

What I love about PUP is how they focus on creating figures based on iconic poses. One perfect example for me is the AOT line. I have only collected the Titan versions, but their poses are highly symbolic in the anime/manga. Having them in figure form makes it very original unlike other figure company’s out there who tend to focus on other action poses and totally forget the detail of the character.

[AndyKlutheArt]

I miss when Goodsmile had more Figma announcements. But I can definitely see why Pop Up Parade has grown so much so quickly.

[mikeisfine]

Sure the bases aren't very creative, but some of the designs are so well done that I can't complain. I never thought I'd be into figure collecting, but Pop Up Parade was such a great entry level way for me to understand the market without feeling like I'm wasting money on something that I might not like

[luckymiku]

The sheer variety of characters in Popup Parade is what makes it a truly amazing line it can be frankly exhausting being a collector of a series that isn’t incredibly popular or older in nature. Popup not only takes out the aggressive scalpers for older anime merch but also gives so many characters who never even had a figure before a chance to shine. Definitely one of my favourite lines because of that.

[nailwind]

Pop Up Parade is everything. Affordable and characters you normally don't see figures of!

[sonshinegamers]

Great video. I know there are quite a few commentors that also bring up about the base but it is really about the affordable price of your favorite character that PopUp Parade is aiming for. With inflation, but more importantly the size, paints and sculptors of the scale figures, people will eschew those and go for quality quantity that they can fit on their shelves. Expensive figures won't go away, but it is great that GoodSmile PUP, FuRyu Tenitol and even Taito are giving the affordable option - especially to overseas fans that look for the cheap in not only figures, but apparel and video.

[CaptainZelderon]

One thing no one seems to mention about Pop up Parade is the plastic box they use. It's clear plastic on all sides allowing buyers to see the figure in all its glory which can help to decide whether it's worth buying. The plastic box itself is reasonably durable meaning less chances of the figure (and the box itself) from being damaged during transportation.

[fnett]

pop up parade is the reason i was able to get good quality figures of my favorite characters without having to shell out $1-200 for a proper scale figure! by far my favorite figure brand

[MinscS]

I just got into figure-collecting (literally less than a week ago), and out of the 20 figures I initially bought, 16 are various PUPs and I'm pretty pleased with them, especially considering the price.
My main gripe is probably the bases; they're random (some are hexagonal, some are round) and come in various colors and are pretty boring - I'm considering spraying them all black.

Other than PUP, I'm keeping my eye out for Taitos AMP+ series and FuRyus Tenitol series. Seeing as this "mid-tier" for anime figures seems rather new, I guess I chose the right time to get into this hobby. ^^

[FF-FAN]

the problem with popup parade is that their bases are usually way too big for their size, so they end up spending a the same shelf space as a scale most of the time.

[ColdAssailant]

Pop Up Parades are nice but the quality is always inconsistent as it's either a hit or miss, which means it really hasn't undergone a good QA.

[GrayWolf]

I like that they make figures outside of anime. I found out about them from their Isacc Clark figure from Dead Space. There aren't many DS figures. I'm now collecting more from them

[tracyndiyob]

happy 5th anniversary pop up parade!!! :3

love these figurines especially the survey's to potentially choose which series to include.

[abdelali]

As someone who doesn't want to spend way to much in figures nor has the space to display them, Pop Up Parade is really awesome, I got their Dark Magician Girl, and TBH it looks great I don't mind the little details since from afar looks really nice, it indeed looks better than any prize figure but also Furyu is making really great inexpensive figures as well, I got a Hatsune Miku from BiCute Bunnies and it looks really good from something under $30, I am glad that despite prices going up as crazy these companies are making figures that are both inexpensive, and also making legacy characters because tbh I know nothing of the contemporany anime.

[lekanraposte]

The only thing I don't like about Pop-Up Parade is that the prices are all over the place. Some are 30$ while some are 50$, 75$ or even 150$. And I mean in the same size class. All have similar details too. There's no rime or reason to this.
Appart that, they are not too big and are BEAUTIFUL. I'm looking forward the _Little Witch Academia_ ones.

[thequestbro]

Good video. Absolutely zero wasted time.

[dreamEnd]

They took the Funko approach; Cheap price, decent quality, and vast selection. Can't believe it took them so long to make a line like this