Why I deleted a video with 24M views to grow my channel faster

I deconstructed a genius YouTuber who deleted his most popular video to grow his YouTube channel faster.

V I D E O S T O W A T C H N E X T :

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"Sometimes you find yourself in a dark place and you think you've been buried. But actually, you've been planted."

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[Marcus-Jones]

Watch this video next to see how to get more views in 2023


...But watch it AFTER you've finished watching this video because you don't want to miss any crucial info... Oh yeah, and I don't want you to ruin my Average View Duration :D

[_catulus]

⚠️ BE WARNED. This will also delete the watch hours you earned for these videos. I learned this the hard way. I was almost monetized (5k watch hours and 940 subscribers). After removing the popular videos outside my niche, my watch hours dropped to 350, so I probably won’t be monetized for a long time now.

[BlackMarketVendingLocation-BL]

Great video, and great points. I've rarely deleted videos from my channel in the past. Instead, on some of them, I've just changed them to Private (or Unlisted) and moved then to a private playlist temporarily before I make the final decision to delete it. Either way though, I think you've made a lot of great points, and this video was really well done and planned out. Thank you very much for this. Please have yourself a great week. 😊

[johnjoe]

Bro explained everything, this is what I call "Big sacrifices brings great rewards" thank you for this informative content, subbing to you wasn't a mistake

[Theaestheticplaylist]

Thanks so much for this. Now that i think of it, the shorts i made when i started my channel doesn't completely correlate with what my channel is about even though its still in the same circle, i hope i can still fix that mistake. Thanks for all the advice 😊

[Asakedia]

What is your opinion about making videos unlisted or private instead of deleting them? Would that have the same effect as mentioned in the video?

[Cherko]

0:59 Oh no...! I feel your pain, AHAHAH!
I think I've subbed to Nate even before he had 5k subs
Awesome...never heard about collab' filtering before...Thanks, mate!

[theweebdev]

This happened to me as well. I usually make Vocaloid animation videos then one time I made an Anime opening song animation which the algo promoted a lot. Then the algo shows my other videos and those people aren't interested in vocaloid which makes my views suffer. I also see my videos being suggested in that anime show and also in the analytics it shows the channel related to mine are anime channels of that show. It stayed like that for a few months. That became my channel's identity in the algo's perspective. I could have deleted it but I hesitated.

[kysennpai]

SAME! Finally someone else is confirming how the algorithm sorts. I teach English in Japan by reviewing Japanese celebrities’ English. While looking for J-celebrities who speak English, I stumbled upon some royal family members. So I made a bunch of videos on the royals and they did super well BUT views would tamper off after a week. So I youtube’d how to make better youtube videos and came upon “just stick a bunch of common videos together and make a super video. “ so I took all the royals and made the super video. It had 1.1 M when I DELETED it. After the royal super video, I made the Japanese actors super video and Japanese models super video and while those videos had far better average view duration, they weren’t growing. Then I looked in the analytics audience tab and my audience apparently watches royal family content- it’s it’s own niche. But my channel is “teaching English” which is a clear and separate niche. So I deduced that I need to mark the royals as unlisted so the algorithm can’t feed that audience. A month after deleting, analytics says my audience also watches “learning English” channels. So I THINK my self diagnosis worked and I am in the process of feeding that audience with more super videos. Thank you so much for taking the time to post and confirm my suspicions because NOBODY in my real life actually breathes YT as much as I do so it’s hard to get advice- without paying an arm and a leg 🙏🏻🙏🏻🙏🏻

[EpicNatureRelaxing]

Thanks for great video and great explaination, I am deleting some videos and let's see if it grows.

[UMMusic]

Thanks very much! I reached 140 subs 3 days ago using your methods. Thank you! ❤

[RealandUnfiltered]

Marcus, great video! We absolutely love your channel and we've been subscribed for quite some time. Although we're in a completely different niche than you (we're Genx vlogs - laugh, redefine old, reminisce '80s), and obviously we're a completely different age bracket than you, and yet we find your content to be very valuable and applicable for any niche. The way in which you easily explain things and provide solid strategies is so great. We just launched our channel 3 weeks ago and we started off with a relatively decent amount of views for most videos (one of our first shorts got over 1, 900 views within a matter of days). But our views and impressions have steadily declined despite the fact we have relatively decent CTR and average view duration for each video. We've tried changing titles and thumbnails and unfortunately that's had zero effect. We'd love to see a video from you on how to revive seemingly dead videos. Thanks for all your work! ❤

Sincerely,
Eric & Tara

[WhisPro]

Do I have to necessarily delete them or can I just private them?

[TropicShade]

Can you accomplish the same thing by only "unlisting" a video rather than deleting it?

[NatRocksOfficial]

Hey man, I'm a small youtuber and looking to grow further so I can work on it full time. I'm still under 18, and can't afford your course, so I was wondering whether you could give me some quick tips for what I should do next. I've already had 1 video go decently but now I'm afraid my channel is dying. Any help would be appreciated.

[sofia]

Thank you so much for the tips!
Trying to grow my channel :)

[dergillz]

I have a small channel, but I recently had to create a 2nd channel. My channel has grown to what it is so far by playing survival and open world crafting games. I then tried playing RPG's after a while. None of my subscribers were watching the RPG playthroughs so therefore, they weren't getting promoted or pushed out to more potential viewers. Once I started playing strictly survival games again, my channel has started to grow again. I do have some games on my channel that have done well though that aren't survival games. This video makes me think that even though they've done well, should I go delete them? I love the videos man. What you upload is exactly what I've wanted to see for YouTube research. Keep up the good work.

[crimeseen]

This is one of the best, most informative videos I've watched wrt tips or advice on how to grow your channel. Excellent actually. Thanks! This made sense

[Pranagal]

This video is A-MAZING! It’s a masterclass in relationships and how they can help us self actualize.

Life gives us what we need to grow as opposed to what we think we want. The insights in this one video are life changing! But it’s not for those who refuse to humble themselves or refuse to take responsibility for their decisions.

Thanks TJ!

[julianbirke]

Is making it private the same as deleting?