Lucidchart’s non intrusive approach to onboarding ft Allen Liao | Behind The Experience Ep. 11

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Today's guest is Allen Liao from Lucid, a visual collaboration suite that uses incredible cloud visualization, virtual whiteboarding, and intelligent diagramming to help teams see the future. This software is specially made for enterprise and hybrid teams of all sizes. Today we’ll be diving deeper into its premium and free features.

🔖 Video Chapters
0:00 - Intro
1:20 - When it comes to product growth and user engagement, user onboarding is such an important lever.
5:35 - Allen gives an example of user engagement for their product.
7:57 - What engagement metric should be driven by behavior?
8:41 - How do their teams collaborate and work with each other to drive growth?
12:20 - In our industry today, does engagement, retention, and virality really affect the topline?
15:25 - I'm still figuring out how to teach and educate people in a non-intrusive way.
21:56 - How did Lucid come up with their unique and premium templates?
27:14 - It’s important to figure out other people’s use cases and frequency.
36:00 - How can users identify premium templates and free ones?
38:18 - Lucid always makes sure that they’re providing the right value for their consumers.

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Get an inside look at the people behind the experiences of the top product-led companies such as Wistia, Canva, and Miro. Each week, we'll feature inspiring UX examples, proven frameworks, and hard-earned lessons from in-depth conversations with the product, design, customer success, and marketing experts. The end goal is to help you build user onboarding and product experiences that turn more of your new users into lifelong customers.

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