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How Building an Audience Turned My Podcast into a Self-Sustaining Business
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I’ve worked with HubSpot, NetSuite, Indeed, and LinkedIn.
In every case, the focus remains the same: building an audience.
When you build an audience, you monetize it.
Even if you’re not selling a product, course, or widget—you’re selling impressions.
For me, it was advertiser revenue that made all the difference.
And that’s how the podcast has remained self-sustaining for the past 6 years.
Episode 404 of Failing to Success is now live on all your favorite podcast platforms! Scott D. Clary, Founder of Success Story and Chad Kaleky, CEO of FTS Growth Studio
Listen On:
Add Us On:
In every case, the focus remains the same: building an audience.
When you build an audience, you monetize it.
Even if you’re not selling a product, course, or widget—you’re selling impressions.
For me, it was advertiser revenue that made all the difference.
And that’s how the podcast has remained self-sustaining for the past 6 years.
Episode 404 of Failing to Success is now live on all your favorite podcast platforms! Scott D. Clary, Founder of Success Story and Chad Kaleky, CEO of FTS Growth Studio
Listen On:
Add Us On: