⭐️☕️ the end of i heart revolution 💗 grwm

#makeup #drugstoremakeup #makeupdupes

get ready with me whilst discussing my current thoughts on i heart revolution. i will be doing a full face of some products i have enjoyed over the past months or so, enjoy!

timestamps:
0:00 intro
2:41 ihr shop my stash
5:27 grwm discussion

🧚become a patreon🧚

⭐️ discount codes⭐️
look fantastic - LFTFMORETOFAYE - 20% off

⬇︎find me here!⬇︎
-instagram: @moretofaye
-tiktok: moretofaye

★products in this video★:
💗eyes:
i heart revolution x looney tunes taz mania palette
i heart revolution honey bear brow jam

💕base:
primark x ihr glaze serum
primark x ihr peach pore blur primer
kylie cosmetics power plush foundation 2.5n
primark x ihr watermelon liquid blush
primark x ihr coconut baking powder
primark x ihr glazed highlighter sugar hype
i heart revolution unicorn heart glow highlighter - out of stock

💕lips:
primark x ihr cherry lip oil
i heart revolution clear lipgloss (from nutcracker xmas bundle set)
i heart revolution x shrek donkey lipstick

⬇︎answers to some question’s you might have⬇︎
music:
all from epidemic sound

- setup
lights: Yongnuo YN600L LED Fill Lights x2 & Neewer LED Ring Light
camera: Sony A6500 w/ Sigma f1.4 30mm Lens

♥︎♥︎make sure you hit that subscribe button and to everyone who has already, thanks! love you! xo♥︎♥︎

tags:
The end of i heart revolution,I heart revolution chocolate palettes, Beauty community drama, Beauty community downfall, Beauty community toxic, Makeup community drama , Beauty community, I heart revolution, Downfall of makeup,Grwm drugstore makeup,Makeup drama, Downfall of makeup brands, Revolution beauty drama I heart revolution makeup, Revolution beauty makeup, superdrug makeup, Makeup declutter 2024,Drugstore makeup dupes, Revolution makeup Primark x i heart revolution, lifestype grwm, makeup shop my stash

[amberscheepers]

I miss I heart revolution it is so sad

[arabellapatriciabieber]

The hype we used to get of I Heart Revolution releases, my God... I miss those times. 😭♥

[suki-yuki]

I ❤ Revolution was making the best eyeshadow palettes! 😢 😭 I miss their palettes

[ireneisola]

I miss I heart Revolution 🥲 almost feels like an end of an era. I loved their Tasty products and Chocolate palettes.. And their Christmast sets were so lovely!

[luizapaulielo]

I started watching your videos because of your I heart Revolution reviews since it’s my favourite make up brand ! I’m a fanatic . When ever they launched new collections I would go to your Chanel to check if you’ve tried it yet haha ❤

[malaikadupree-walker]

I’ve always been drugstore make up I’m poor. I started buying these possibly around and after 2020 when their palette started showing up really hearty in our discount stores like Marshall’s, TJMaxx and Ross. I’d go YouTube in store to see reviews and you always could help me out to figure out I It’s worth it. I got a lot of eyeshadow palettes even on clearance from like $3-5. And as a very basic neutral centered eyeshadow girl i felt most better buying more colorful vibrant palettes at this price point bc they were still out my comfort zone. I now own several of the tasty palette and smaller Nikki Lilly palettes are very nice too. I was a BH girl originally and they ok have fallen under after the nude ego palettes that I actually do like. Now I’m a rude cosmetics girl and I’ve also been enjoying a sistar cosmetics. Lovely video and it’s the end of an era but I have complete faith you’ll help us find the new future affordable gems🙋🏾‍♀️✨

[alelvi]

I just noticed that revolution site has removed their "brands" menu - which I interpret to mean they have stopped all the sub-brands, like I heart revolution - which confirms they probably sold the rights to that name to primark. I think it all adds up to indeed the end of I heart revolution - at least the way you and so many of us, thought of them 😥

[SparkleWaves]

I've also been noticing the change. At first I thought it was just happening here in the US because the US version of the website never stays stocked with anything and it was rare we ever got full collections anyway. For instance, the mini chocolate eyeshadow palettes. There was supposed to be 5 mini palettes. On the US site, we only got three and I never saw them in stores.

I also noticed that some of the products had less in them yet they were still being sold for the regular price. Example: The highlighter reloaded, you're supposed to get 10 grams of product. It's always been 10g. So imagine my surprise when I ordered more and received only 6.5 grams. I was pissed! I left a negative review and the company never approved it to even show up on the website.

I love the tasty chocolate palettes and have a decent collection of my favorites. But I've kind of given up on I Heart Revolution because they've just been going down hill. Now I see it's not just here in the US.

[exomake_mehorololo]

Long comment : As someone who's been following the brand for long I often felt too many people were constantly bashing them just to complain. Especially in the US. That might have affected the business as well a lot? I have always bought brands in all price ranges and tried so many things and I constantly saw videos where as far as I can judge people had the biggest prejudices against the brand because of price etc. like they'd start with saying they would hate it anyways, complain about issues (patchy, not pigmented, bad shimmers) you as viewer could not see at all and also clearly not using their brain to at least apply it right or use the right brush whereas for the "great quality" brands they'd clearly work on making the swatches look better off camera, use eye primers or bases, spray the brush, Blend an hour of camera, tell you what brush to use etc etc. That wasn't reviews but bashing Revolution vs selling you other brands. There's few other brands the YT beauty crowd by definition hates /bashes vs brands everyone loves no matter how crap or mediocre the actual quality is. Obviously there's other controversies but.... Quite a few brands who are hyped have had controversies everyone forgot about so YT is very selective in their morals 🙄 now with the business side and the founder leaving I guess they decided to change up the brand. Cardboard packaging actually affects the eyeshadow formula with most brands. It usually is drier harder formulas as the packaging is less shock absorbant and if a formula is creamy it will seep into the cardboard. Happens w indie shadows all the time. I think it probably is more expensive to make same quality eyeshadow in the cardboard. The Primark palettes I the plastic are nicer than the cardboard

[ritamfernandez-matinotpesi]

I love Revolution, is good calidad and the pack is very lovely🎉

[DarkFire]

I really enjoyed this video. Your makeup looks gorgeous.

I remember when I first started watching your channel, your enthusiasm for I ❤ Revolution really got me excited and I bought quite a lot of things. I was so happy to get my hands on the Tasty Hamper set. It's so cute.

[alelvi]

I suspect that they “sold” the I heart revolution name to primark - which would explain why the “new” stuff isn’t available on their site. Indeed they aren’t restocking anymore. And the fact that the latest Shrek release was under “revolution” and not l heart revolution(as their first Shrek launch was) is a bad sign indeed 😢 In my opinion revolution itself has changed a lot - even their main flawless palettes are slowed/stopped … we shall see but you’re right the change came with Adam Minto leaving.

[kasumikat]

tbh when I went to Brighton Superdrugs they completely removed the I Heart Revolution section but at my local Superdrugs they still have a little of the I Heart Revolution still stocked up

[exomake_mehorololo]

Honestly I'm thinking if I should pick up some of the holiday releases I'm missed because we'll probably not see those cute palettes in the future and they won't get new stock 🤷‍♀️and I looove the rollerball lip oils they had in collabs. I don't like most lip oils on the market but these I use all the time. Also my fav lip plumper is the pineapple one. It's very moisturising and not too tingly

[FelixAmaro-rufq]

Please bring back the tasty avocado palette, my daughter got her broken and she wants another one and looking for info to get one for her birthday I find this informacion😢.

[Sharonsmakeupjourney]

my taunton primark is tiny and doesnt sell ihr products so i dont have any of them and thats my closet primark to me else i have to travel by bus an hr away x

[lillyb]

I followed you because of the brand . I enjoyed the collections but I had to stop because the collection was getting uncontrolled 😂. I’m also trying to not be wasteful and 50+ palates is exactly that😂

[aliyahfatty]

Is it more I heart revolution. Products in primark 👁️💖🍒🍉🍑

[alelvi]

Also your Temu find with their shadows in old I heart packaging - it seems they are trying to sell stuff off - also where in the world are the “new palette releases” for any revolution brand ? I don’t recall when the last flawless palette has come out …. Seems to me it’s the entire umbrella that’s in trouble - pure speculation but what do you think ?

[clairewaddington]

Like you I love this brand ❤ I was hoping for some Xmas gift sets and collabs but it definitely seems as if there fading the brand out it's so sad 😢