Creator Economy 2.0 & Fortnite (Epic Games)

The "Creator Economy" continues to encompass and expand even more than we think. Epic Games changes the way Fortnite #creators get paid, offering a new system enabling them to earn up to 40% of the game's net revenues based on #engagement with #content.
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More from my presentation to University of Pennsylvania & The Wharton School students.
The theme: “Marketing In The Years 2000 and 3000.” (Hint: the same principles apply.)