Tectoy: Brazil's Weird Obsession with SEGA

Explore Brazil's unique obsession with SEGA through the fascinating story of Tectoy. Learn about the history of SEGA in Brazil and how Tectoy became a household name in the country even today, despite several commercial failures.

0:00 - Intro
0:51 - It's the Economy, Stupid
3:27 - Nostalgic Toys
6:09 - The Sega Partnership
8:16 - The Fall and the Current Reality
11:10 - Introducing the Zeebo
16:15 - Megadrive 2017, 8BitDo and Zeenix
19:43 - Toxic Fanbase
21:25 - Wrapping Up

#brazil #sega #tectoy #nintendo #atari #segagenesis #segamastersystem #mastersystem

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[DanielNunes-pj]

When TecToy brought Sega consoles to Brazil they did an amazing job. We had games that wasn't avaliable anywhere else. In a place that was plagued by Grey market and game piracy it was a Labor of love.

[SegaCDUniverse]

Being a big Sega fan, I love seeing how much Brazil loved Sega and had kept it going for so long. Subbed

[RemoWilliams]

Got yourself a sub. I have always found the Sega Tec Toy empire in Brazil fascinating. Hi from near Chicago! 🖐️

[gjergjaurelius]

In Yugoslavia between wars we love playing SEGA.🤣💯🤟🏻🇲🇪

[neoware]

Brazil even got a exclusive version of Street Fighter 2 for the Master System (made entirely by TecToy).

[rodrigomarcondes]

I'm brazilian and i grew up in a "Nintendo/Playstation household". I feel like i missed out when i see videos like these

[josecarlos]

I’m not Brazilian but I enjoyed this video!

[KipC-Sway]

Pretty interesting and cool knowing how much people love Sega in Brazil.

[ChristopherSobieniak]

Really, this is more a case of what happens when you license your wares to those that capitalize on it in their own way. At least America had it pretty consistent.

[TheNewSoda]

Semen:All hail Sega buy another Dreamcast

[ZonicMirage]

Reading some about Tec Toy's history, I've always found it equal parts cute and sketchy how they re-branded the Master System and Mega Drive 1s as revisions. Totally threw off the naming scheme for the actually-remodeled machines. lmao

[logikanet]

Back then TecToy was huge in BR, Gugu used to advertise many of their toys on the TV, I had a PenseBem and ArmaTron; I don't think Gugu ever said 'Sega' it was always 'Master System by Tectoy' or 'MegaDrive by Tectoy', poor Sega lol

[maforo]

Weird ? Nothing wrong with loving Sega.

[matherzinsstuff]

Eita é o PV! Muito legal seu canal em inglês!

[Haywood-Jablomie]

Hello from Ottawa ! I love the Master System !

[Fellipek]

20:18 Xbox Series S é tão ruim quanto o Zeebo. É melhor pegar um PS5 por quase o mesmo valor.

Tectoy era boa na época que a sega fabricava consoles, depois disso ficou sem rumo.

Não entendo como tem gente que acha que a tectoy de hoje é a mesma dos anos 90

[IzzyNokami]

o Zeenix é a prova que a TecToy nunca aprendeu nada com os prórpios erros

[neoretropixels]

Did you know this part of the Brazilian video games history? Do you have Tectoy games or consoles in your collection? Let us know!

[pliniomsann]

It weird if you see what happened with MS there

[gchijioke]

Wasn’t the Master System only super popular in Brazil and is still being produced there?