Raw Footage: Kroger and Microsoft partner on retail technology

Microsoft and Kroger are unveiling new pilot stores near their respective headquarters in Redmond, Wash., and Monroe, Ohio, featuring smart shelves with digital displays that update prices dynamically and show personalized icons to help shoppers find items they've put on their shopping lists. The shelves will help also help workers identify items to fulfill curbside pickup orders.

[alexwilliamsfilm]

There's a reason why there is no audio in this video. I've been to that store, it's a QFC in Redmond, Washington. And let me tell you, it's incredibly loud. They have essentially bolted computers, with the loudest fans, to the top of the aisles. The chip aisle is now louder then the freezer aisle, all to power and run the digital signage on the shelves. Needless to say it was the loudest grocery shopping experience I've had.

[repsuizapazbarahona]

Ain't gonna work in this ancient format. Who wants to endlessly point and scan, usually we do groceries after work, who wants to be given additional tasks just to buy stuff. Make things wireless and touch finger, like the jump in user experience the iPhone did for handheld devices.

[Mobliz]

Kroger loves when it's customers are willing to work as cashiers for free. Now if they can just get them to stock the shelves too...

[xxjabarrixx]

lol but if theres already a picture of the shopping item why do i need an icon to show me where it is? seems silly

[Mrcoins]

Great for the stores but not great for the print shops that currently make their signage.

[srinivasagopalanvenkataram]

The audio seems to have been edited out.

[RobbieRobski]

Funny coincidence. When she scanned the first barcode at about 15 seconds, my phone vibrated and sounded a notification noise. 😄

[ytwt]

Uh, okay. So, the team behind this's never heard of UX design or they have and it's just their first day out. If this crap is meant to stand against Amazon's Go stores: fail. The experience looks like a nuisance.

[donaldmiller]

I think this video is a conceptualization (in other words, a fake). I've never seen full color e-ink, with battery and radio/sensors so small. How is the tag detecting the people are getting close to it? radio (bluetooth or NFC, etc). But these require power and the tags need a very small battery. If it has a sensor, let the person tap their scanner on it to 'claim' the item. why scan the barcode to do that. When I make a shopping list I select items, but not necessarily brands. Using these tags you would have to select brands and sizes. The shopping list becomes more complicated.